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EXTERNAL ROADBLOCKS (contd.)LOW AWARENESS OF Remaking 'Made in China' (August 2012)


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EXTERNAL ROADBLOCKS (contd.)LOW AWARENESS OF CHINESE BRANDSOur research found relatively low awareness of Chinese brands in both the U.S. andthe U.K. • When presented with a list of 40 heavyweight Chinese brands, a plurality of respondents (36%) had never heard of any of them. • Only a quarter were familiar with Lenovo, currently the worlds second largest computer manufacturer after HP. • The most recognized brand, Air China, didnt fare much better, with 28% of respondents recognizing the name. Image credit: twicepix

Published in: Business, Technology