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EXTERNAL ROADBLOCKS (contd.)LITTLE DIFFERENTIATION BETWEEN Remaking 'Made in China' (August 2012)

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EXTERNAL ROADBLOCKS (contd.)LITTLE DIFFERENTIATION BETWEEN POORLY MANUFACTUREDIN CHINA AND BRANDED IN CHINA (contd.)When respondents with poorperceptions of Chinese brands wereasked why they had such lowopinions, just over half agreed withthe statement, “I am not impressedwith products that are Made inChina and feel Chinese brandswould be a similar quality.”Only 28% of consumers with lowopinions of Chinese brands hadpersonally had bad experiences witha Chinese label.

Published in: Business, Technology

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