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EXTERNAL ROADBLOCKS (contd.)LITTLE DIFFERENTIATION BETWEEN Remaking 'Made in China' (August 2012)

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EXTERNAL ROADBLOCKS (contd.)LITTLE DIFFERENTIATION BETWEEN POORLY MANUFACTUREDIN CHINA AND BRANDED IN CHINAConsumers, most of whom haventpersonally had negative experienceswith Chinese brands, are simplycarrying over their negativeperceptions of Chinese-made ontoChinese-branded. When respondentswere asked to choose which phrasesthey associate with Chinese brands,the top three responses were “massproduced,” “cheap” and “poorsafety standards”—echoingconsumer sentiment around “Madein China.”

Published in: Business, Technology

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