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EXTERNAL ROADBLOCKS“MADE IN CHINA” = Remaking 'Made in China' (August 2012)

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EXTERNAL ROADBLOCKS“MADE IN CHINA” = LOW QUALITYThough China is no longer the top spot for cheap manufacturing—its rising laborcosts have pushed many companies to shift their outsourcing to countries such asVietnam and Cambodia—decades of poorly manufactured products from China haveleft a scar on consumer perceptions. Comparing perceptions of “Made in China” with“Made in Japan” or “Made in the USA” points to a wide gap to be crossed by Chinesebrands. I am disappointed with items made in China Chinese are cunning at marketing and sold in the U.S.” products of very low quality but mass —Female, U.S., JWT SONAR™ produced even when they know the products are faulty.” —Male, U.K., JWT SONAR™ Its not really important to me where products I buy are made. Probably I own a lot of things that are made in China without realising it, but my impression, right or wrong, is its not good quality.” —Female, U.K., JWT SONAR™

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