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PLAY AS A COMPETITIVE ADVANTAGE Play as a Competitive Advantage (July 2012)


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PLAY AS A COMPETITIVE ADVANTAGE (cont’d.) DEFINING PLAYThis report defines play in its purest sense, as recreational activity. Play isabout doing something simply for the fun of it—no scores or goals attached.No rules and no guidelines. In fact, play is purposeless. To ascribe purposetakes the joy out of it. Play is “a free activity standing quite consciously outside ‘ordinary’ life as being ‘not serious’ but at the same time absorbing the player intensely and utterly.” —Dutch historian JOHAN HUIZINGA, Homo Ludens An essential component of play is its frivolity; biologists generally use phrases like ‘apparently purposeless activity’ in their definitions of play —Robin Marantz Henig, “Taking Play Seriously,” The New York Times, Feb. 17, 2008