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100 Things to Watch in 2012
Our Track Record(cont’d.)
• OurThings toWatch from last year included (cont’d.):
– Voice-Activated Apps: In 2011, mobile devices went fat-finger-free. Siri, the iPhone’s voice-controlled
personal assistant, garnered the most buzz but was far from the only example. Siri may be followed in
2012 by an Android equivalent, butAndroid users already have voice-controlled apps like StartTalking,
Vlingo and Google’sVoice Actions. Fun rumor: Google’s Siri equivalent may be named after Majel
Barrett-Roddenberry, the actress who gave voice to the Starship Enterprise’s computer on StarTrek.
– YouTube the Broadcaster: YouTube took a bold step forward from video clips into original content
in 2011.The company announced in October that it would launch 100 content channels produced by
Hollywood creatives, celebrities, new media and news agencies. Participants include Madonna,Ashton
Kutcher and Amy Poehler, business data providerThomson Reuters and online magazine Slate.
– The Nail Polish Economy: Nail polish has taken lipstick’s place as an anecdotal economic indicator and
ascended to an“it”accessory. Soaring sales for polish—up 54% globally in 2011—seem to reflect a search
for affordable luxury. Meanwhile, we’ve seen unexpected variety—including textured polish, python-print
nails, metallic ripples and DIY nail art pens—and some nifty marketing tie-ins, including Gossip Girl and
The Hunger Games branded lines.