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Published on
28
100 Things to Watch in 2012
BACK TO 100
Image credit:TEDx
Born after 2000 and weaned on smartphones,
these kids are the first true digital natives. For
many families, this gadget-savvy group that’s
up on all things Web is the go-to source for
information, giving Gen Z major influence over
household purchasing decisions and behaviors.
This generation is also more brand aware than
any before it (by age 3, a child can recognize
almost 100 brands).
Gen Z