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100 Things to Watch in 2012
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Image credit: Liis Peetermann
New tools offer opportunities for social and
informational exchanges across the Web. With
the Web plug-in Tokkster, currently in beta,
users can chat with others concurrently visiting
the same Web page; it’s billed as “a fun way to
meet new people and make new friends while
surfing the Internet.”ChatID is a tool that allows
brands to talk to interested shoppers on third-
party sites (e.g., someone shopping for a Nikon
on BestBuy.com could click a button to discuss
products with Nikon employees).
Web Chat Everywhere