SXSW INTERACTIVE 2015
Sustainability and social good were major themes
at SXSW Interactive. “There was a big focus on the
triple bottom line: People, Profit, Planet,” said Gore,
who worked for the U.N. before joining Dell. “It’s being
driven by a number of things. There’s so much idealism
among Millennial entrepreneurs. It used to be that you
made your money then you entered philanthropy.
Millennials want to start doing good through their
businesses right away and find new ways to give
money while still being profitable.”
Al Gore spoke about the “challenge” and “opportunity”
in the climate crisis. The creative director and president
of sustainable luxury brand Maiyet, Kristy Caylor, was
also the center of a talk on the future of sustainable
fashion. Maiyet, like Toms (the one-for-one shoe brand),
has created a new business model to be sustainable.
It has established craft hubs in emerging economies
and works with local communities to make its goods.
Levi Strauss & Co., which outfitted all 350 of the
SXSW staff in denim jackets, made saving water its
cause celeb at the conference, unveiling how it's
saved 1 billion liters of water since 2011 by reducing
water in the garment finishing process by 96%. It also
launched #WashLessPledge, asking consumers to
commit to washing less to save water.
There was SXgood, a major social good hub
exploring social innovation, entrepreneurship,
impact design and cause issues, with speakers from
the U.N., Google.org and various brands.
A BUSINESS AND MARKETING