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100 THINGS TO WATCH IN JWT: 100 Things to Watch in 2011

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100 THINGS TO WATCH IN 2011No. 89 Tech Liaisons As technology eats into other categories and becomes a higher priority for consumers (see our Eat, Pray, Tech trend), marketers from outside the category will increasingly partner with tech brands or products to gain cachet or attract notice from tech-focused shoppers. For example, American Eagle Outfitters ran a promotion in which shoppers who tried on a pair of jeans got a choice of free smartphone (albeit with some contractual obligations).Photo credit: lululemon athletica | Back to 100 |

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