100 THINGS TO WATCH IN JWT: 100 Things to Watch in 2011

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100 THINGS TO WATCH IN 2011No. 75 Scanning Everything Scanning barcodes or QR codes with smartphones will become ubiquitous. QR (quick response) codes are scannable two-dimensional codes that link to more information; they’re being adopted for everything from in-store communications and loyalty offers to information points and comics (a Danish Donald Duck comic links to audio and animation). With Tesco’s iPhone app, customers can scan the barcode of a product of interest when out and about, and it’s automatically dropped into the person’s online cart.Photo credit: swanksalot | Back to 100 |

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  • Can't wait for the 2013 part.
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