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OUR TRACK RECORD (cont’d.)• In JWT: 100 Things to Watch in 2011

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OUR TRACK RECORD (cont’d.)• In 2009, we spotlighted Lady Gaga just as her career was taking off, as well as: – Crowdfunding, which took off in a big way in 2010: Kickstarter, launched in 2009, has raised more than $20 million in funds for projects so far, including one recent project that garnered almost a million dollars from more than 13,000 backers. – Doha: We pointed to Qatar’s capital because of its cultural offerings being designed by famous architects; now the city looks likely to be in the spotlight into the next decade and beyond as Qatar gets ready to host the World Cup in 2022. – WikiLeaks, which we told readers to expect “to start making more headlines.” In 2010, Julian Assange and the site’s leaked revelations were in the headlines daily. – Cloud Computing, which went mainstream in 2009 and became one of the biggest tech buzz words of the year in 2010. – Gluten-Free: Where few people were worrying about gluten sensitivity two years ago, it’s now frequently cited as a concern. Big brands have responded, among them General Mills (with its gluten-free Betty Crocker brownie mix and Bisquick). – The Decline of E-mail: Facebook is making updates so that sending a message will feel more like texting than e-mailing. ComScore numbers show a drop of about 6 percent in 2010 for total unique visitors in the U.S. to e-mail sites like Yahoo! and Hotmail; visits from teenagers dropped by 18 percent. While visits to Gmail’s site have risen, services there now also include video conferencing, instant messaging and phone calling.

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