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100 THINGS TO WATCH IN JWT: 100 Things to Watch in 2011

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100 THINGS TO WATCH IN 2011No. 57 The New Mobility Industry In an increasingly urbanized, congested world with an aging population, people will be less motivated or able to drive. So we’ll see forward-thinking automakers experiment with new models focused simply on moving people to their destinations. Daimler has both Car2go—a car-sharing program that uses its Smart cars, implemented in two cities so far—and Car2gether, a ridesharing app and website. Peugeot’s Mu is a rental/Zipcar-like service that offers a range of models, from scooters to vans. “We make cars and trucks today, but who knows?” Ford’s Bill Ford said in 2010 and described the automaker as a provider of “mobility solutions.”Photo credit: cote | Back to 100 |

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