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100 THINGS TO WATCH IN JWT: 100 Things to Watch in 2011

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100 THINGS TO WATCH IN 2011No. 17 CAPTCHA Advertising Brands will start leveraging CAPTCHAs—the distorted letters that must be typed into a box to proceed with a purchase or other online activity—as a way around online consumers hitting the mute button or exiting pop-up windows. Users will have to type in relevant words or slogans (e.g., Toyota’s CAPTCHAs will require typing “Moving Forward”). Solve Media, the start-up pioneering the idea, has marketers including GE, Chase, Microsoft, Toyota and AOL on board.Photo credit: vimeo.com | Back to 100 |

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