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100 THINGS TO WATCH IN JWT: 100 Things to Watch in 2011

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100 THINGS TO WATCH IN 2011No. 16 “Buy One, Give One Away” Watch for more businesses to adopt this novel model pioneered by TOMS shoes, which donates one pair for every pair it sells. With the idea of purpose-driven brands gaining traction, this strategy makes a strong statement about the marketer and turns a purchase into more than a mere transaction for the consumer.Photo credit: TOMS | Back to 100 |

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