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100 THINGS TO WATCH IN JWT: 100 Things to Watch in 2011

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100 THINGS TO WATCH IN 2011No. 6 Automatic Check-Ins As new geo-location apps make manual “check-ins” unnecessary, the tools will become more appealing to everyday consumers. Shopkick’s “signal” hardware triggers check-ins when users enter participating retail spaces; the app then awards points (“kickbucks”) and offers tailored deals/rewards. Next up: the January launch of Geoloqi, a hyper-customizable app that allows users to set automatic reminders and notifications—sent to themselves or friends— for specific locations (e.g., a grocery list pops up as the user enters a supermarket).Photo credit: aaronparecki | Back to 100 |

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