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100 THINGS TO WATCH IN JWT: 100 Things to Watch in 2011

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100 THINGS TO WATCH IN 2011No. 2 Africa’s Middle Class McKinsey forecasts a 35 percent rise in African consumer spending power through 2015, and Synovate reveals opportunities for aspirational luxury, from BMWs to Johnnie Walker. Marketers are targeting high-growth countries including Nigeria, Angola, Kenya and Ghana. Among others, Coca-Cola plans to double its annual investment in Africa to $1 billion, Walmart is bidding for a majority share in South Africa’s Massmart, and Cirque Du Soleil will perform its first show in Africa in March. China and India are also making significant investments in the continent.Photo credit: Coca-Cola South Africa | Back to 100 |

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