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100 THINGS TO WATCH IN JWT: 100 Things to Watch in 2011

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100 THINGS TO WATCH IN 2011No. 98 Virtual Mirrors A camera displays a customer’s image on a screen, which then overlays various types of makeup, allowing shoppers to preview products and play with options. Virtual mirrors also allow clothes shoppers to test out styles and share the look via Facebook, mobile and e-mail. Shiseido is rolling out virtual makeup mirrors in European stores after launching them in Japan; France’s Carrefour SA, the U.K.’s Superdrug and U.S. Walmart stores are testing similar technology from EZface. Among others, Macy’s is trialing virtual mirrors in its flagship New York store.Photo credit: See-ming Lee | Back to 100 |

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