Social Networking: Navigating Uncharted Waters<br />Joshua W. Thomas<br />Media Relations Manager, Port of Portland<br />T...
Outline<br />Social networking is more evolutionarythan  revolutionary- Old concepts, new applications<br />Moving forward...
Evolution?<br />
Years it took to reach 50 million users<br />Radio - 38 years<br />Television - 13 years<br />Internet - 4 years<br />iPod...
News travels fast …<br />318,141 views <br />590,755 fans<br />iPhone photo by Janis Krums, posted to Twitter four minutes...
News travels fast …<br />nan*******urn 22p · 1 hour ago<br />My parents were on this plane!!! They called me & kept me upd...
Two categories of (mis)characterizations<br />Dismissive<br />“Communication Revolution”<br />Need it to stay relevant<br ...
Campaign Examples<br />Orville and Wilbur Wright<br />Twitter, ads, news release, newsletter,media appearances, essay cont...
Other Examples<br />
Model usage policy examples<br />Massport<br />Port Everglades<br />Port of Beaumont<br />Port of Tacoma<br />Port of Long...
It is happening with or without you.<br />Source: mashable.com<br />
Resources<br />Monitor<br />Google News Alerts, Blog Alerts<br />Tweetbeep tweet alerts<br />Adopt a policy<br />Findlaw’s...
Resources (continued)<br />Establish a presence<br />Free Linked In business page, Google Business Profile page<br />YouTu...
Remember the “social” in social networking<br />Source: vedlo.com<br />
Our tools are changing<br />Source: Brian Solis and Jess3<br />
Thank you.<br />Joshua W. ThomasMedia Relations Manager, Port of Portland<br />www.linkedin.com/in/mrjwthomas<br />
Social Networking: Navigating Uncharted Waters
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Social Networking: Navigating Uncharted Waters

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Trans-Pacific Maritime Conference 2010, March 2, 2010

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Social Networking: Navigating Uncharted Waters

  1. 1. Social Networking: Navigating Uncharted Waters<br />Joshua W. Thomas<br />Media Relations Manager, Port of Portland<br />Transpacific Maritime Conference, March 2, 2010<br />
  2. 2.
  3. 3. Outline<br />Social networking is more evolutionarythan revolutionary- Old concepts, new applications<br />Moving forward can start with a step back- Do you have a usage policy?<br />Control your message or someone else will- Take ownership, leverage capabilities<br />
  4. 4. Evolution?<br />
  5. 5. Years it took to reach 50 million users<br />Radio - 38 years<br />Television - 13 years<br />Internet - 4 years<br />iPod - 3 years<br />Facebook - 100 million within 9 months<br />Source: Social Media Revolution<br />
  6. 6. News travels fast …<br />318,141 views <br />590,755 fans<br />iPhone photo by Janis Krums, posted to Twitter four minutes after splashdown<br />
  7. 7. News travels fast …<br />nan*******urn 22p · 1 hour ago<br />My parents were on this plane!!! They called me & kept me updated thru the whole thing. They were sitting two rows behind the TWO suspects that got removed from the …<br />Viewer commentsbetween 1 - 5 p.m.:<br />KATU – 81<br />KGW – 27<br />KPTV - 153 <br />
  8. 8.
  9. 9. Two categories of (mis)characterizations<br />Dismissive<br />“Communication Revolution”<br />Need it to stay relevant<br />Can replace ads, outreach<br />Bring in consultants<br />Everybody is doing it<br />They are talking about us<br />Reap results like celebrities<br />Do it before it is too late<br />Just a passing fad<br />It’s for kids<br />A waste of time, resources<br />Lacks a business purpose<br />No employee usage policy<br />Identity theft threats<br />Too complex to learn<br />Wait it out, do it later<br />Overblown<br />
  10. 10. Campaign Examples<br />Orville and Wilbur Wright<br />Twitter, ads, news release, newsletter,media appearances, essay contest<br />I Fly Nonstop<br />Facebook fan page, You Tube, ads,testimonials, Haiku contest<br />Be a Local Superhero<br /><ul><li> Web video contest, ads, news release, newsletter</li></li></ul><li>Portland Harbor: Behind the Scenes<br />
  11. 11. Other Examples<br />
  12. 12. Model usage policy examples<br />Massport<br />Port Everglades<br />Port of Beaumont<br />Port of Tacoma<br />Port of Long Beach<br />Kodak<br />Wells Fargo<br />Edelman<br />Mayo Clinic<br />U.S. Army<br />
  13. 13. It is happening with or without you.<br />Source: mashable.com<br />
  14. 14. Resources<br />Monitor<br />Google News Alerts, Blog Alerts<br />Tweetbeep tweet alerts<br />Adopt a policy<br />Findlaw’s legal technology center<br />American Association of Port Authorities<br />Colleagues, industry contacts<br /> Assess capabilities, strategy<br />Your own employees/coworkers, your network<br />
  15. 15. Resources (continued)<br />Establish a presence<br />Free Linked In business page, Google Business Profile page<br />YouTube channel, Flickrphotostream<br />Start Facebook and Twitter accounts with limits and controls<br />Measure success<br />Edelman Tweetlevel, Quarkbase, Radian6, Google analytics<br />Free surveys, polls<br />Stay informed<br />Brian Solis, Chris Brogan<br />Mashable<br />
  16. 16. Remember the “social” in social networking<br />Source: vedlo.com<br />
  17. 17. Our tools are changing<br />Source: Brian Solis and Jess3<br />
  18. 18. Thank you.<br />Joshua W. ThomasMedia Relations Manager, Port of Portland<br />www.linkedin.com/in/mrjwthomas<br />

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