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Why Twitter? (for advertisers)


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This was the first presentation in an ongoing series of discussion groups centered around keeping JWT CET up to speed on online tools, networks and analytics. This presentation was just a starter for our conversation about how we can use twitter for some upcoming campaigns.

Published in: Technology, Design

Why Twitter? (for advertisers)

  1. Why Twitter?
  2. But first… Why Social? <ul><li>Web 2.0 was all about social interaction online. </li></ul><ul><li>This social interaction allows for the masses to discuss brands and also allows brands to have unprecedented access into the thoughts of the masses. </li></ul><ul><li>It’s where some of our clients and many of our client’s customers are. </li></ul><ul><li>As advertisers we need to be listening. </li></ul>
  3. If not….. http:// =ddO9idmax0o Does everyone have a basic understanding of what Twitter is?
  4. Traditional Communication Key: Offline Online Texting or Instant Messaging or Mass Texting IM Conference (Chat) Phone Call or Conference Call Email or Mass Email
  5. Twitter Communication Key: Offline Online A lot like a blog, but the 140 character limit encourages a large volume of real-time posts.
  6. How many of you have Twitter accounts?
  7. Twitter Stats
  8. And how many of you actually update your Twitter accounts? 60% of new Twitter accounts are not active after the first month
  9. Argument Against Twitter: It is a meaningless, trivial, waste of time!
  10. Argument Misses the Point <ul><li>We already do the things that people do on Twitter: </li></ul><ul><ul><li>Chit-chatting with your neighbor </li></ul></ul><ul><ul><li>Reading the news </li></ul></ul><ul><ul><li>Sharing a news article with a coworker </li></ul></ul><ul><ul><li>Sharing pictures of your kids with the receptionist </li></ul></ul><ul><ul><li>Discussing and planning events </li></ul></ul><ul><li>But now people can ramble about their mundane lives in a forum where people can listen if they want or can ignore us if they want too. </li></ul><ul><li>It is just another form of communication, like mail, the phone, instant messaging, email, social networks, etc. </li></ul><ul><li>However, once Twitter reached a tipping point, it began to reveal a utility never anticipated by its creators. – real-time insight into trends around people’s daily activities and thoughts. </li></ul>
  11. Twitter – “ What are you doing?” <ul><li>Twitter was a phenomenon in 2007, a rising social media star in 2008, and has largely attained mainstream status in 2009 </li></ul><ul><li>As an amazingly simple microblogging platform, it was discovered to be amazingly flexible </li></ul><ul><li>Flexibility allows for it to accomplish some useful tasks </li></ul><ul><ul><li>Live event reporting </li></ul></ul><ul><ul><ul><li>Faster than any other media on breaking stories </li></ul></ul></ul><ul><ul><li>Staying in  touch with friends and colleagues </li></ul></ul><ul><ul><ul><li>Full public or private conversations are happening </li></ul></ul></ul><ul><ul><li>Real-time insight tool </li></ul></ul><ul><ul><ul><li>Either through searching and observing or asking questions and getting responses </li></ul></ul></ul><ul><ul><li>Social media marketing tool </li></ul></ul>
  12. How many of you track keywords in Twitter or read other people’s tweets?
  13. Twitter Language <ul><li>@ [username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer </li></ul><ul><li># [hashtag] – Used to identify a group, trend or topic </li></ul><ul><li>RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers </li></ul>
  14. Twitter Tools <ul><li>TinyURL – shortens URLs so they fit into Twitter’s 140 character limit. http:// / </li></ul><ul><ul><li>Cligs – Tiny URL with analytics. http:// / </li></ul></ul><ul><li>TwitPic – Upload photos for easy sharing on Twitter. </li></ul><ul><li> or – Share music streams on Twitter </li></ul><ul><li> – Share videos on Twitter </li></ul><ul><li>TwitterFeed – Stream RSS feeds into your Twitter account </li></ul>
  15. Tweet Tracking <ul><li>Twitter Search – </li></ul><ul><li>TweetVolume - </li></ul><ul><li>Social Brand Index - </li></ul><ul><li>Twitterholic - </li></ul><ul><li>Twist - </li></ul><ul><li>TwitterSpectrum - </li></ul><ul><li>Monitter - </li></ul><ul><li>TweetDeck / Digsby / Tweetie </li></ul><ul><li>RSS Feeds / Google Reader </li></ul>
  16. Twitter Integrated Campaigns <ul><li>Exec Tweets - http:// / </li></ul><ul><li>Dell - http:// /twitter </li></ul><ul><li>Zappos - http:// / </li></ul><ul><li>EMC - uses different Twitter accounts to communicate with a variety of constituencies </li></ul><ul><li>Comcast – Customer Service </li></ul><ul><li>Skittles – </li></ul><ul><li>Agency Twitter Side Projects: </li></ul>
  17. <ul><li>By Rory Partalis </li></ul><ul><li>Social Community Manager, JWT CET </li></ul><ul><li>Website: </li></ul><ul><li>Twitter: @jwtcet </li></ul><ul><li>Blog: </li></ul>
  18. Twitter Humor <ul><li>Twouble with Twitters - </li></ul><ul><li>Flutter - </li></ul><ul><li>Real Life Twitter - </li></ul><ul><li>Jake and Amir: Twitter - </li></ul>