Why Mobile? An Intro To Mobile Marketing

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Slides from a presentation on Mobile Marketing given to the Women In E-Commerce (WECAI) meeting in Fort Lauderdale, Florida. This is a basic Mobile Marketing overview. Video of the presentation is available at http://vimeo.com/19301575

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Why Mobile? An Intro To Mobile Marketing

  1. 1. Why Mobile?<br />Jeff Sass<br />VP Marketing & Biz Dev, Chief Evangelist<br />Myxer<br />jeffrey.sass@myxer.com<br />Twitter: @sass<br />
  2. 2.
  3. 3. We Live In A Mobile World<br />
  4. 4. We Are Addicted To Our Devices<br />
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  17. 17.
  18. 18. This Time It’s Personal!<br />MY Phone…<br />Not a computer… an accessory!<br />
  19. 19. This Time It’s Personal!<br />
  20. 20. 100% of your customers!<br />
  21. 21. Mobile Is The Center of our Universe<br />
  22. 22.
  23. 23. Make Mobile the Center of Your Marketing<br />
  24. 24. Why Mobile?<br />Impactful<br />Less Clutter<br />In your face<br />Immediate, purpose driven<br />
  25. 25. Why Mobile?<br />Ubiquitous<br />(puts you in the pocket of your customers)<br />
  26. 26. Why Mobile?<br />Interactive<br />(many potential actions & calls to action)<br />Rich media (animation, audio & video)<br />Click to call<br />Social Integration<br />Capture data<br />Opt-in for more<br />Distribute content <br />Distribute offers/coupons<br />
  27. 27. Why Mobile?<br />Personal<br />Location Aware<br />(highly targetable)<br />RELEVANT<br />You Are Here<br />
  28. 28. Why Mobile?<br />Integrates with other media<br />Print<br />Radio<br />TV<br />Out of home<br />Social<br />Text “GEICO” to 69937<br />
  29. 29. Keep Mobile Out of a Silo!<br />
  30. 30. You Don’t Need A Mobile Strategy…<br />
  31. 31. You Need A Marketing Strategy That Incorporates Mobile…<br />
  32. 32. Do I Need An App?<br />
  33. 33. Do I Need An iPhone App?<br />
  34. 34. The Mobile Pie is BIG!<br />
  35. 35. The Many Flavors of Mobile<br />
  36. 36. The Many Flavors of Mobile<br />Android (sausage)<br />
  37. 37. The Many Flavors of Mobile<br />Blackberry<br />Many Flavors of U.S. Mobile Market<br />
  38. 38. The Many Flavors of Mobile<br />Other Smartphones (Pepperoni)<br />Many Flavors of U.S. Mobile Market<br />Source: The Nielson Company<br />
  39. 39. The Many Flavors of Mobile<br />
  40. 40. There’s NOT an APP for that…<br />
  41. 41. Mobilize Your Website<br />Build an SMS Opt-in list<br />Claim your “Place” on Facebook, Foursquare, etc.<br />Create Mobile Content<br />Advertise on Mobile<br />Use QR Codes<br />Consider if there should be an App for that…<br />What can you do?<br />
  42. 42. What is your marketing objective?<br />Who is your target audience?<br />How can you best reach them with Mobile?<br />How can you leverage mobile in the rest of your efforts?<br />What’s Next?<br />
  43. 43. Mobilize your site:<br />Mofuse, Wapple.net, Mobiforge<br />Location Based Services:<br />Facebook Places, Foursquare, Gowalla<br />App Builders:<br />MobileRoadie, AppMakr<br />SMS Services:<br />3Ci, Ping, MobileStorm<br />Mobile Content:<br />Myxer<br />Some Resources<br />
  44. 44. Questions?<br />Jeff Sass<br />VP Marketing & Biz Dev, Chief Evangelist<br />Myxer<br />jeffrey.sass@myxer.com<br />Twitter: @sass<br />

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