1. Consumer Marketing Innovation
10 Ways Media & Agencies are Changing

2. Change is Faster

3. Change is Faster

4. Consumer Marketing Innovation
• Agencies • Media
– Putting Science Before – Data Explosion
Art – Trading Floor vs. Board
– Tech Director as Don Room
Draper – Brands as Publishers
– Adaptive vs. Assembly – TV Will Intro Deeper
Marketing Digital Branded
– Death of Linear Thinking Experiences
– AOR/Boutique Mashup – No Channels

5. Agencies: Putting Science Before Art
WHO? WHERE? WHAT & WHERE?
HOW ?
The Target Preliminary Message + Refined
Media
WHY
1) ART inspired by SCIENCE
2) Recognizes the context and that technology is always changing
3) Ideas and execution are linked throughout

6. Agencies: Adaptive vs. Assembly Marketing
Traditional Marketing Process

7. Agencies: Adaptive vs. Assembly Marketing
Adaptive Marketing Process

8. Agencies: Death of Linear Thinking
Traditional
Awareness
Sales
Funnel
Consideration
Purchase
Performance
Preference
Loyalty
Advocacy

9. Agencies: Death of Linear Thinking
Empower Brand Participation Map℠
DMA #1 DMA #2
Awareness base: total respondents
Key measures base: respondents aware of client A

10. Agencies: Tech Director as Don Draper

11. Agencies: AOR/Boutique MashUp

12. Consumer Marketing Innovation
• Agencies • Media
– Putting Science Before – Data Explosion
Art – Trading Floor vs. Board
– Tech Director as Don Room
Draper – Brands as Publishers
– Adaptive vs. Assembly – TV Will Intro Deeper
Marketing Digital Branded
– Death of Linear Thinking Experiences
– AOR/Boutique Mashup – No Channels

13. Media: Data Explosion

15. Media: Trading Floor vs. Boardroom

16. Media: Brands as Publishers

17. Media: TV Intros Deeper Digital Branded Experiences

18. Media: TV Intros Deeper Digital Branded Experiences

19. Media: TV Intros Deeper Digital Branded Experiences
Twelp Force and Old Spice cnn trending

20. Media: No Channels

21. Media: NoChannels.com

22. Is your culture flexible enough to turn change
into a competitive advantage?

23. Consumer Marketing Innovation
10 Ways Media & Agencies are Changing