Richard Branson
http://www.papermag.com/blogs/times-square-virgin-megastore.jpg Virgin  “ Megastore”
Virgin Airlines http://www.flightglobal.com/airspace/photos/flyphanuk/images/34753/airplane-2-0-virgin-america-a320.jpg
http://www.airplane-pictures.net/images/uploaded-images/2008-1/16/9448.jpg http://media.comicmix.com/media/2008/08/26/virg...
With so many companies…
How has the brand stayed “Virgin”?
http://www.solarnavigator.net/sponsorship/sponsorship_images/Richard_Branson_balloon_capsule.jpg Balloon Records <ul><li>C...
Aqueous Feats http://www.independent.co.uk/multimedia/archive/00062/branson_62825s.jpg   <ul><li>Attempted to cross the At...
By being ridiculously awesome and rich Richard Branson has made himself synonymous with his brand Virgin. Because of this ...
 
 
 
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090907branson

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090907branson

  1. 1. Richard Branson
  2. 2. http://www.papermag.com/blogs/times-square-virgin-megastore.jpg Virgin “ Megastore”
  3. 3. Virgin Airlines http://www.flightglobal.com/airspace/photos/flyphanuk/images/34753/airplane-2-0-virgin-america-a320.jpg
  4. 4. http://www.airplane-pictures.net/images/uploaded-images/2008-1/16/9448.jpg http://media.comicmix.com/media/2008/08/26/virgin-comics-logon.jpg http://www.breakfrom.co.uk/wp-content/uploads/2008/04/spaceshiptwo.jpg Virgin Limobike, Comics, Galactic, Balloon Flights
  5. 5. With so many companies…
  6. 6. How has the brand stayed “Virgin”?
  7. 7. http://www.solarnavigator.net/sponsorship/sponsorship_images/Richard_Branson_balloon_capsule.jpg Balloon Records <ul><li>Circumnavigated the world in a balloon </li></ul><ul><li>Flew a balloon at record speed of 245mph </li></ul>
  8. 8. Aqueous Feats http://www.independent.co.uk/multimedia/archive/00062/branson_62825s.jpg <ul><li>Attempted to cross the Atlantic in a sail boat (twice) </li></ul><ul><li>Fastest crossing of the British Channel </li></ul>
  9. 9. By being ridiculously awesome and rich Richard Branson has made himself synonymous with his brand Virgin. Because of this consumers have begun to associate his traits (recklessness, superfluity, adverterousness, ect.) to the Virgin brand. http://i.dailymail.co.uk/i/pix/2009/04/20/article-1171739-04888F3F000005DC-652_468x397.jpg

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