Aaf March 15, 2010


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  • Good evening, Ron, thank you and I am delighted to be here. Tonight I am going to have a conversation with you about what it takes to stay viable and add value to the future. The future includes all aspects of our lives. Who do we have in the audience? Entrepreneur, academics, companies & organization, technologist, consults, First timers Now at first glance you may say, why all the rings and as I thought about this it can mean many things. First to my mind is Lord of the Rings the trilogy, Wager’s rings could be Olympic rings ,but the reason I selected this as the theme is not any of the above, but to talk about the integrations and system thinking approach to how we view the world. You might all say well that is nothing new, but with the time I have this evening I would like to talk about how we must adapt to the future which requires that we do things differently even if we have been successful in the past. Or quite frankly I would suggest the sustainability will be very difficult.
  • Aaf March 15, 2010

    1. 1. Sustainability In a Chaotic World American Advertising Federation March 15, 2010 Madison, Wisconsin Janet Staker Woerner Converging Communications, LLC
    2. 2. 2010 Woerner
    3. 3. 2010 Woerner
    4. 4. Take Away <ul><li>Major Shifts </li></ul><ul><li>Core Issues </li></ul><ul><li>Entrepreneur Economy </li></ul><ul><li>Where and how it is being used? </li></ul><ul><li>Why should I care? </li></ul>2010 Woerner
    5. 5. Major Shifts <ul><li>Global placement of human capital </li></ul><ul><li>Economic future of US </li></ul><ul><li>New economic models </li></ul><ul><li>Flattening of the world </li></ul>2010 Woerner
    6. 6. And one other factor …. 2010 Woerner
    7. 7. Core Issues <ul><li>Talented people realizing their </li></ul><ul><li>potential </li></ul><ul><li>Redefining growth </li></ul><ul><li>Role of organizations </li></ul><ul><li>Variety and inclusiveness </li></ul><ul><li>Social and Economic Divide </li></ul><ul><li>System seeing itself </li></ul><ul><li>SOL 2001 Marblehead Letter-Peter Senge </li></ul>2010 Woerner
    8. 8. 2010 Woerner
    9. 9. Entrepreneurial Economy Fast Facts <ul><li>55 to 64 Age-- Group-fastest growing group </li></ul><ul><li>Average Age 39 - tech. organizations when started </li></ul><ul><li>66% inspired by inner vision </li></ul><ul><li>50% of all businesses are home based </li></ul><ul><li>13 million are employed by home business </li></ul><ul><li>6.6 million have 50% of income derived from home business </li></ul><ul><li>8% earn 500,000+ </li></ul><ul><li>35% earn 125,000 + </li></ul><ul><li>Grasshopper 2009 </li></ul>2010 Woerner
    10. 10. Entrepreneurial Economy Fast Facts <ul><li>8% of entrepreneurial businesses have added employees </li></ul><ul><li>50% said it was harder to start new in 2009 than 2008 </li></ul><ul><li>50 % decrease in startups </li></ul><ul><li>69% have started new business 9in 2009 </li></ul><ul><li>New and young firms are primary focus </li></ul><ul><li>35% of the global workforce will be mobile </li></ul><ul><li>1.19 billion by 2013 </li></ul><ul><li>41% of Twitter says it adds value </li></ul><ul><li>25 % commit more resources to Social Media </li></ul><ul><li>Real time scores </li></ul><ul><li>Starting a side business while you are employed </li></ul><ul><li>Grasshopper 2009 </li></ul>2010 Woerner
    11. 11. 2010 Woerner
    12. 12. Integrated Literacy 2010 Woerner
    13. 13. Convergence 2010 Woerner Connectivism Learning Theories Web 2.0/3.0 AI TECH Neural Brain Research
    14. 14. Sustainability Skills <ul><li>Education </li></ul><ul><li>Social Networking </li></ul><ul><li>Literacy on a Holistic Scale </li></ul><ul><li>Foresight and Insight </li></ul><ul><li>Innovation </li></ul><ul><li>Leadership </li></ul><ul><li>Life Long Learning </li></ul>2010 Woerner
    15. 15. Questions <ul><li>Thank you! </li></ul><ul><li>[email_address] </li></ul>2010 Woerner