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Finding Your Distribution Channel talk at Product Austin

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Finding Your Distribution Channel talk at Product Austin

  1. 1. @jwmares
  2. 2. @jwmares
  3. 3. @jwmares
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  7. 7. Channel Selection                                                                             It’s  a  compe,,ve  advantage  if   you  can  acquire  customers  in   channels  that  your  compe,,on   cannot.  That’s  more  interes,ng   than  duking  it  out  with   AdWords  compe,tors  in   posi,ons  1–3.          -Jason Cohen   @jwmares
  8. 8. Finding Your Channel:                                                                             Bullseye Framework 1. Brainstorm 2. Rank 3. Prioritize 4. Test 5. Focus @jwmares
  9. 9. @jwmares
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  13. 13. In Closing...                                                                             1.  Use Bullseye to find your 1-2 channels 2.  For content resources and tools for each channel, discuss.tractionbook.com @jwmares
  14. 14.                       Thanks to Product Austin for having me!   @jwmares

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