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Clearstar Financial Credit Union Case Study

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Clearstar Financial Credit Union Case Study

  1. 1. Clearstar Financial Credit Union Reno, NV case study
  2. 2. CHALLENGE SOLUTION We started first by creating a standout, memorable name, Clearstar– a name Known by members for exceptional service and a full complement of banking that conveys the vision and goals of the credit union. We then coupled it with a products, Sierra Schools Credit Union faced a simple but significant hurdle. Their tagline that resonated well with member expectations: Banking Made Perfectly name and brand identity were outdated and misleading. No longer limited to Clear. With this contemporary and energetic brand identity, a platform for a educators, and with a clear vision focused on the future, it became evident that successful future was in sight. a brand overhaul was in order. Defining core attributes was easy enough, but the challenge lay in the development of a strategy that was inclusive of the current and target members, complemented by an effective marketing plan to propel the new brand. PROJECT DETAIL naming & brand identity corporate stationery system brand reveal launch campaign
  3. 3. Sierra Schools Credit Union BEFORE AFTER Clearstar Financial Credit Union naming & brand identity
  4. 4. clearstarfcu.com f.775.329.6237 p.775.329.6673 1170 Bible Way Reno, NV 89502 Reno, NV 89502 p.775.329.6673 x.118 1170 Bible Way f.775.329.6237 Ritch Van Duzer Chief Executive Officer ritch@clearstarfcu.com clearstarfcu.com Clearstar Financial Credit Union corporate stationery
  5. 5. ADVERTISEMENTS Clearstar Financial Credit Union brand launch campaign
  6. 6. BILLBOARDS Clearstar Financial Credit Union brand launch campaign
  7. 7. DIRECT MAIL Clearstar Financial Credit Union brand launch campaign
  8. 8. BILL STUFFER TA K E - O N E B R O C H U R E Clearstar Financial Credit Union brand launch campaign
  9. 9. WEB PHASE ONE WEB PHASE TWO Clearstar Financial Credit Union brand launch campaign
  10. 10. EXTERIOR RENDERING Clearstar Financial Credit Union branch design FLOOR PLAN
  11. 11. WAITING AREA MEMBER SERVICES AREA Clearstar Financial Credit Union branch interior renderings
  12. 12. Clearstar Financial Credit Union branch interior rendering with merchandising graphics
  13. 13. Clearstar Financial Credit Union retail motion graphics

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