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Search Engine Optimization for Small Business<br />Leveraging the power of organic search to maximize traffic and conversi...
Search: Salon Los Angeles to find www.edanedan.com<br />
Searching…  Salon Los Angeles to find www.edanedan.com<br />Page 2?<br />	Page 3? <br />		Page 4?<br />
Found…  www.EdanEdan.com in Salon Los Angeles<br />
What we see:<br />
What search engines see…<br />
Keyword Density: Salon Los Angeles<br />Keyword Phrase not well represented…<br />
Linking Pages: Within your site and to your site from others<br />Your site<br />Internal Links: Links to pages within you...
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UCLA SEO Demo Slides

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UCLA SEO Demo Slides

  1. 1. Search Engine Optimization for Small Business<br />Leveraging the power of organic search to maximize traffic and conversion<br />Jeffrey White<br />J White Research<br />September 11, 2010<br />
  2. 2. Search: Salon Los Angeles to find www.edanedan.com<br />
  3. 3. Searching… Salon Los Angeles to find www.edanedan.com<br />Page 2?<br /> Page 3? <br /> Page 4?<br />
  4. 4. Found… www.EdanEdan.com in Salon Los Angeles<br />
  5. 5. What we see:<br />
  6. 6. What search engines see…<br />
  7. 7. Keyword Density: Salon Los Angeles<br />Keyword Phrase not well represented…<br />
  8. 8. Linking Pages: Within your site and to your site from others<br />Your site<br />Internal Links: Links to pages within your site<br />External Links: <br />Links to your site from other sites<br />Image source: SEOmoz.org<br />

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