10 Steps for Travel Planners to Engage in Social Media<br />
10 Steps<br />Get setup and understand primary social media channels<br />Develop offline relationships and remember to co...
Getting Setup<br />Professional<br />Instant<br />
http://sg.linkedin.com/in/janicewhchan<br />
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10 Steps for Travel Planners to Engage in Social Media, Association of Corporate Travel Executives Industry Perspective Aug 2011, Singapore

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Fans on facebook does not equal to bookings. In this presentation, I discuss how Travel sales professional can engage their business partners using social media.

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  • Fans not equal booking
  • Prepare and understand functionality of social media channels- i.e. Linkedin is better for professional- i.e. Twitter is better for instantRegister for all prominent and applicable social media channels FacebookQuoraGoogle PlusTrip AdvisorFlyertalk
  • Develop offline relationships and remember to connect onlineAdage: It’s who you know. B2B travel industry isn’t large, people can help.Linkedin for professionalFacebook for personal
  • Join travel planning groups on linkedin and facebookParticipate in the conversationBegin linkedin and facebook groups if you have a specific marketEPAS executive personal assistants society – forum for travel planners to be able to share ideas, templates, contactsCorporate travel planners - This group is to unite all B2B travel planners to help share ideas, templates, contacts and best practices
  • Listen to Your ClientsAt the heart of B2B travel are decision makers. They all want to be heardPartners at consulting firmsinvestment banksprominent companiesListen to what they are saying on focused mediums such as flyertalkSet up a channel for them to hear you and for you to hear them if one doesn’t existFacebook / Twitter
  • Listen to what your prominent travel planning peers are sayingFollow twitter feeds@ Them or # topicsRetweet great insights
  • Ask Questions Quora is becoming the new channel for questions and answers and a way to establish your voice
  • Develop Your Voice Develop an authentic voice by regularly participating on social media channelsTone / Diction / Syntax will dictate who follows you
  • Answer questions on prominent social media channels such as quora and share them on facebook / twitter. Be sure to identify your B2B travel industry expertise
  • Once you’ve developed a following, assert yourself as an industry expert and spread your wisdom by your voice by commenting on social media channels
  • Keep Up With the TrendsSocial media is perpetually evolvingIt requires constant contactRead techrunch, mashable, gigaomUnderstand the implications of the next big thing and how it applies to B2B travel planningUnderstand the Mobile market. Travel is going mobile. Understand how your organization can use mobile to streamline booking an better plan for users
  • 10 Steps for Travel Planners to Engage in Social Media, Association of Corporate Travel Executives Industry Perspective Aug 2011, Singapore

    1. 1. 10 Steps for Travel Planners to Engage in Social Media<br />
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    4. 4. 10 Steps<br />Get setup and understand primary social media channels<br />Develop offline relationships and remember to connect online<br />Join Social Media Groups<br />Listen to your clients<br />Listen to your peers<br />Ask Questions<br />Develop your voice<br />Answer Questions<br />Become a thought leader<br />Keep up with the trends<br />
    5. 5. Getting Setup<br />Professional<br />Instant<br />
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    15. 15. http://sg.linkedin.com/in/janicewhchan<br />

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