The World of Marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death.
This presentation looks at Behavioural Marketing and the simple journey you can follow to deliver a more personalised experience for your customers:
How to capture the things people do when they interact with your company across all channels (email, web, mobile, social, etc).
How to combine that data with what you already know about that person – the profile & preferences; or past behaviours.
The rules to apply to the data
How to use the rules to generate a personalised interaction and a multi–channel, multi-step relationship that delivers the most relevant customer experience for the individual.