10 tips for successful crowdsourcing
On february 21st 2010, I published the 10 tips for successful crowdsourcing on SlideShare. ! These tips we used by several international crowdsourcing projects. ! Here you will find the revised version
1 Define your crowd Is
the crowd a speciﬁc group or everybody? Which Social Networks would work best for your crowd? Where can you ﬁnd your crowd? Look for your crowd in speciﬁc groups on LinkedIn, Facebook, etc... How can you best reach the crowd?
2 Be sound and clear
Make your call to the crowd as clear as possible. The crowd must have no quesFons about your call. It should not be interpreted in diﬀerent ways. The crowd must understand what your asking. So take your Fme in describing your call.
3 Describe the process Make
clear to your crowd how the total process will work Deﬁne all steps in the proces, i.e.: ContribuFon SelecFon VoFng
4 Deadlines!!!! Give the crowd
a deadline, so they will come to acFon. No deadline, means no urgency, means no results. The crowd would like to know how much Fme they have.
5 Reward system What will
you give back to the crowd? How will all contribuFons be rewarded? Will only the best contribuFons be rewarded? Consider other moFvators than money alone. Check my slides on Crowdsourcing and HumanisFc Psychology
6 Give credits No maNer
what reward system you use, always give credits to the crowd. People like to get credits for their work/ideas. Don’t take the credits yourself.
7 Keep involved! Join the
conversaFon with the crowd Make sure your management is involved as well If the crowd has quesFons, give answers You have to be the Coach for your crowd
8 Feedback Always respond to
contribuFons No maNer whether the contribuFon is useful or not A good response to a non-‐useful contribuFon can lead to a useful contribuFon
9 Let the crowd decide
Consider a voFng system where the crowd can choose the best contribuFons This will make sure that the chosen contribuFon(s) ﬁt beNer to your target audience
10 One central point For
Crowdsourcing you can use all kind of diﬀerent social networks. Make sure you have one central point where it all comes together. It’s beNer for you to control It’s nicer for the crowd to see the whole picture.