A small presentation on how we create a movie in The Netherlands using Crowd Sourcing. All cooperation is based on the principles of Humanistic Psychology Link in sheet 37 should be: http://www.sourcesunknown.com/

1. Crowd sourcing and humanistic psychology The secret of DSBTheMovie Making a movie with ZERO budget By J.W. Alphenaar, Director of DSBTheMovie. A complete crowd sourced movie production in The Netherlands. Started end of October 2009, scheduled to be finished March 2010.

2. Definition of crowd sourcing Outsourcing to the “crowd” By giving an open call To a large group of people To give contributions

3. Example

4. Example

5. Definition of humanistic psychology Focuses on fundamental needs of human beings Every need that is fulfilled creates another need on a higher level Basic needs are primary biological needs

6. Shelter Drinks Basic Needs – first layer Food Sex

7. Shelter Drinks Sounds familiar? Recognize this funny guy? Food Sex

8. Of course, it’ s Maslow The Pyramid of needs

9. http://www.abraham-maslow.com/

10. Traditional reward systems in crowd sourcing Money Washing machines Trips New teeth Crowdsourcing Money Appliances Traditional reward systems in crowd sourcing Vacations New Teeth

11. Our project We wanted to make a movie that shows the opinion of the public, created by the public on a subject that concerns every tax-payer. The bankruptcy of DSB Bank in The Netherlands. https://www.chinapost.com.tw/business/europe/2009/10/20/229404/Netherlands-DSB.htm

12. Small problem We did not have any budget at all for this movie.

13. Lucky us We have an excellent, maybe too excellent, social system in the Netherlands Everybody has money (at least for their basic needs) Almost everybody has a washing machine Everybody has dental insurance

14. Money doesn’t matter Even if we did have money, it would never be enough to persuade people to join. So it was better to have no money at all.

15. But we needed a lot of things Everything a normal movie production needs. A Logo A Producer Scriptwriters Soundtrack Editor Camera men Actors Publicity

16. So we were forced to go top-level Self-esteem Creativity Self-actualization Recognition

17. Everybody wants to be a moviestar Or a director Or a producer Or a cameraman Or a soundtrack producer Or a logo designer But changes to achieve that are little

18. So why not hop on? Join the group Make your best And get your credits anyway

19. Social Media we use(d)

20. Boosted by traditional media

21. Frontpage of largets newspaper In the Nertherlands

22. News show with 1.1 million viewers

23. Publicity led to a CROWD

24. A huge crowd

25. And that needed to be managened

26. We needed to think of a solution

28. Sub projects

29. Communities

30. WebsiteDivide the project into smaller, manageable sub projects

31. Project divided in sub projects

32. 42 logo’s in 1 week. 300+ votes for the winning logo

33. A teaser Video to attract more crowd

34. Scriptwriting Two semi-professional scriptwriters found through LinkedIn. Through several calls in the media (traditional and on-line) we received a lot of input All mixed together by our scriptwriters In order to reflect the public opinion We used the factual timeline as a guideline Tool we used: Adobe Story (beta)

35. Soundtrack Three finalists (23 contributions) Head-to-head race with election by the crowd

36. Special Help The Dutch Business TV Channel: RTL-Z offered to use their archives and news footage in the final production.

37. Final Stages We have 86 groups that are acting and recording. Each group has to deliver three scenes. We expect to have 4+ contributions per scene. Best contributions will be chosen by the crowd. All winners will be edited into the final movie.

38. You can't build a reputation on what you're going to do. Henry Ford Image: http://www.tac.az/index.php?newsid=9564

40. Movie is scheduled to be released March 2010. Total production time: 4 months from idea to End result. Several cinemas offer to show the movie for free. Now working on a book about crowd source management Called: Unknown Sources Watch: www.UnknownSources.com for Updates

41. www.jwalphenaar.nl www.dsbthemovie.nl Twitter.com/jwalphenaar