Knowledge as a sales tool - Contentmarketing in the ict business [English]

867 views

Published on

The slides of my presentation at Next Marketing 2013 in The Netherlands where I was a keynote speaker on the topic of content marketing

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
867
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Knowledge as a sales tool - Contentmarketing in the ict business [English]

  1. 1. Knowledge as sales tool ContentMarketing in the ICT business
  2. 2. ICT is all about knowledge@jwalphenaar #nm13
  3. 3. And certificates@jwalphenaar #nm13
  4. 4. But does your client understand the meaning of these certificates?@jwalphenaar #nm13
  5. 5. Knowledge is in a continuous development@jwalphenaar #nm13
  6. 6. Putting a lot of money in the brains@jwalphenaar #nm13
  7. 7. Knowledge is power!@jwalphenaar #nm13
  8. 8. My precious@jwalphenaar #nm13
  9. 9. We will not give it away for free!@jwalphenaar #nm13
  10. 10. People love product sampling@jwalphenaar #nm13
  11. 11. Why not knowledge-sampling?@jwalphenaar #nm13
  12. 12. Knowledge sharing Look, this is what I Oh I like got to it, I want offer. more!@jwalphenaar #nm13
  13. 13. Don’t tell people that you are good Prove it!@jwalphenaar #nm13
  14. 14. Knowledge sharing is like foreplay@jwalphenaar #nm13
  15. 15. Knowledge as sales tool@jwalphenaar #nm13
  16. 16. Traditional sales Suspect Prospect Lead Klant@jwalphenaar #nm13
  17. 17. Fuck the sales funnel@jwalphenaar #nm13
  18. 18. Clients hate salesmen!@jwalphenaar #nm13
  19. 19. The customer is in control Research Need Shortlist Selection Decision solutions @jwalphenaar #nm13
  20. 20. A good writte article (blogpost) can lead to new insights@jwalphenaar #nm13
  21. 21. That’s interesting We might need that Need Shortlist Selection Decision@jwalphenaar #nm13
  22. 22. Free time Not only getting new knowledge@jwalphenaar #nm13
  23. 23. But also sharing it@jwalphenaar #nm13
  24. 24. Blogging on a weekly base generates 72% more leads@jwalphenaar #nm13
  25. 25. @jwalphenaar #nm13
  26. 26. Your new strategy@jwalphenaar #nm13
  27. 27. Step 1: Training@jwalphenaar #nm13
  28. 28. Step 2: Mapping your knowledge@jwalphenaar #nm13
  29. 29. Stap 3: Content agenda ★Topics ★Events@jwalphenaar #nm13
  30. 30. Stap 4: writing@jwalphenaar #nm13
  31. 31. Stap 5: publish@jwalphenaar #nm13
  32. 32. Time to chill?@jwalphenaar #nm13
  33. 33. Content needs promotion@jwalphenaar #nm13
  34. 34. 80% of Dutch ICT-companies uses social media@jwalphenaar #nm13
  35. 35. Your content is your new ammo on social@jwalphenaar #nm13
  36. 36. @jwalphenaar #nm13
  37. 37. @jwalphenaar #nm13
  38. 38. Which is the most effective social network for distributing your content?@jwalphenaar #nm13
  39. 39. @jwalphenaar #nm13
  40. 40. Content sharing@jwalphenaar #nm13
  41. 41. And than the interaction starts@jwalphenaar #nm13
  42. 42. 1. Determine your knowledge and expertise 2. Put this into understandable content 3. Publish this content 4. Share your content and knowledge 5. Create a need with your potential clients@jwalphenaar #nm13
  43. 43. Content creates trust Mm, they are truly a thought Invite them over leader for a meeting@jwalphenaar #nm13
  44. 44. Use your knowledge as a Sales boost@jwalphenaar #nm13
  45. 45. Book me as a speaker at your next event ★http://www.linkedin.com/in/jwalphenaar@jwalphenaar ★www.jwalphenaar.nl #nm13

×