10
<ps
for
successful
Crowdsourcing
+1
Version
2
-­‐
December
26st,
2012
J.W.
Alphenaar

1.
Define
your
crowd
• Is
the
crowd
a
specific
group
or
everybody?
• Which
Social
Networks
would
work
best
for
your
crowd?
• Where
can
you
find
your
crowd?
• Look
for
your
crowd
in
specific
groups
on
Linkedin,
Facebook,
etc...
• How
can
you
best
reach
the
crowd?

2.
Sound
and
clear
• Make
your
call
to
the
crowd
as
clear
as
possible.
• The
crowd
must
have
no
ques<ons
about
your
call.
• It
should
not
be
interpreted
in
different
ways.
• The
crowd
must
understand
what
your
asking.
• So
take
your
<me
in
describing
your
call.

3.
Describe
the
process
• Make
clear
to
your
crowd
how
the
totall
process
will
work
• Define
all
steps
in
the
proces,
i.e.:
– Contribu<on
– Selec<on
– Vo<ng

4.
Deadline!!!
• Give
the
crowd
a
deadline,
so
they
will
come
to
ac<on.
• No
deadline,
means
no
urgency,
means
no
results.
• The
crowd
would
like
to
know
how
much
<me
they
have.

5.
Reward
system
• What
will
you
give
back
to
the
crowd?
• How
will
all
contribu<ons
be
rewarded?
• Will
only
the
best
contribu<ons
be
rewarded?
• Consider
other
mo<vators
than
money
alone.
• Check
my
slides
on
Crowdsourcing
and
Humanis<c
Psychology

6.
Give
credits
• No
ma[er
what
reward
system
you
use,
always
give
credits
to
the
crowd.
• People
like
to
get
credits
for
their
work/
ideas.
• Don’t
take
the
credits
yourself.

7.
Involvement
• Join
the
conversa<on
with
the
crowd
• Make
sure
your
management
is
involved
as
well
• If
the
crowd
has
ques<ons,
give
answers
• You
have
to
be
the
Coach
for
your
crowd

8.
Feedback
• Always
respond
to
contribu<ons
• No
ma[er
whether
the
contribu<on
is
useful
or
not
• A
good
response
to
a
non-­‐useful
contribu<on
can
lead
to
a
useful
contribu<on

9.
Let
the
crowd
decide
• Consider
a
vo<ng
system
where
the
crowd
can
choose
the
best
contribu<ons
• This
will
make
sure
that
the
chosen
contribu<on(s)
fit
be[er
to
your
target
audience

10.
One
central
point
• For
Crowdsourcing
you
can
use
all
kind
of
different
social
networks.
• Make
sure
you
have
one
central
point
where
it
all
comes
together.
• It’s
be[er
for
you
to
control
• It’s
nicer
for
the
crowd
to
see
the
whole
picture.

Bonus
<p:
Transparency
• Key
in
Social
media,
but
also
in
Crowdsourcing.
• Be
transparant
in
all
that
you
do.
• What
will
you
use
the
results
for
• How
does
the
Decision
Making
Process
look
like.
• How
will
the
contributors
be
rewarded

Final
note
• Never
be
afraid
to
ask
the
crowd.
• You
will
be
surprised
how
willing
they
are
to
help.
Just
ASK

Speaker
needed?
• I’m
a
public
speaker
in
Dutch
and
English
on
the
topics
Crowd
Sourcing,
online
communica<on,
Personal
branding
and
Social
Media.
• If
you’re
interested,
send
me
a
request
for
a
proposal.

About
this
slideshow
• This
slideshow
is
part
of
my
research
and
findings
so
far.
• I
learned
all
<ps
the
hard
way
during
several
Crowdsourcing
projects
that
I’m
involved
in,
including
the
first
completely
crowd
sourced
movie
called:
DSBTheMovie.
• Right
now
I’m
working
on
a
book
about
Crowdsourcing
called
“Sources
Unknown”.
At
this
moment
I
only
have
a
Dutch
publisher,
but
I’m
looking
for
an
interna<onal
publisher.
• My
English
is
not
the
best,
so
if
you
see
any
spelling
errors,
let
me
know!
• If
you
have
any
sugges<ons,
ideas
or
comments
about
these
<ps,
let
me
know.
• If
you
like
these
<ps,
use
them
and
share
them.

Want
to
connect?
• hOp://nl.linkedin.com/in/jwalphenaar
• hOp://www.facebook.com/AlphenaarJW
•
hOp://www.facebook.com/jwalphenaar
• @jwalphenaar
/
@PowerPRnl
• hOps://plus.google.com/
104557430687308297637/posts
Email: janwillemalphenaar@gmail.com
www.jwalphenaar.nl