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Flat Rammy Recap

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A post-campaign break down of Suffolk University's Flat Rammy photo challenge - send to incoming freshman a couple months before their first day of school.

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Flat Rammy Recap

  1. 1. #FlatRammy Recap Tuesday, December 10, 13
  2. 2. Goals #FlatRammy Recap Cultivate brand affinity before day 1 Attribute making new friends to Flatrammy Brag to peers how great Suffolk is Tuesday, December 10, 13
  3. 3. Anecdotal #FlatRammy Recap Cultivate brand affinity before day 1 Tuesday, December 10, 13
  4. 4. Anecdotal Tuesday, December 10, 13 #FlatRammy Recap
  5. 5. Anecdotal Tuesday, December 10, 13 #FlatRammy Recap
  6. 6. Anecdotal Tuesday, December 10, 13 #FlatRammy Recap
  7. 7. Anecdotal Tuesday, December 10, 13 #FlatRammy Recap
  8. 8. Anecdotal #FlatRammy Recap Attribute making new friends to Flatrammy Tuesday, December 10, 13
  9. 9. Anecdotal #FlatRammy Recap Brag to peers how great Suffolk is Tuesday, December 10, 13
  10. 10. Metrics #FlatRammy Recap 1,100,000+ media impressions The majority of those impressions were generated by our incoming freshman. Tuesday, December 10, 13
  11. 11. Metrics #FlatRammy Recap 400+ photos created with Flat Rammy 4,000+ high-schoolers and 1st year college students endorsed their excited for Suffolk + FlatRammy 800+ unique conversations created around the subject of Flat Rammy Tuesday, December 10, 13
  12. 12. Metrics #FlatRammy Recap 400+ photos created with Flat Rammy Tuesday, December 10, 13
  13. 13. Metrics #FlatRammy Recap 400+ photos created with Flat Rammy 4,000+ high-schoolers and 1st year college students endorsed their excitement for Suffolk + FlatRammy 800+ unique conversations created around the subject of Flat Rammy Tuesday, December 10, 13
  14. 14. Metrics #FlatRammy Recap 4,000+ high-schoolers and 1st year college students endorsed their excited for Suffolk + FlatRammy Tuesday, December 10, 13
  15. 15. Metrics 38 favorites Tuesday, December 10, 13 #FlatRammy Recap 3 comments
  16. 16. Metrics #FlatRammy Recap 400+ photos created with Flat Rammy 4,000+ high-schoolers and 1st year college students endorsed their excited for Suffolk + FlatRammy 800+ unique conversations created around the subject of Flat Rammy Tuesday, December 10, 13
  17. 17. Metrics #FlatRammy Recap 800+ unique conversations created around the subject of Flat Rammy Tuesday, December 10, 13
  18. 18. Metrics #FlatRammy Recap Participation 100 Students 10-20% participation rate non-profit shipping Average of 4 unique photos per student Tuesday, December 10, 13
  19. 19. Metrics #FlatRammy Recap flatrammy.com 1,579 visits unique visits Time on site: 5:28 Tuesday, December 10, 13
  20. 20. other #FlatRammy Recap Internal Department Demand Non-freshman demand Tuesday, December 10, 13
  21. 21. other Tuesday, December 10, 13 #FlatRammy Recap
  22. 22. Your Thoughts #FlatRammy Recap Did our execution meet your expectations? Tuesday, December 10, 13
  23. 23. your thoughts #FlatRammy Recap Did our execution meet your expectations? Please share with us your: feedback anecdotes thoughts hopes feelings ideas Tuesday, December 10, 13
  24. 24. next steps #FlatRammy Recap video priority shipping cutouts/costumes gamification new pricing rewards Tuesday, December 10, 13
  25. 25. next steps #FlatRammy Recap video priority shipping cutouts/costumes gamification new pricing rewards Tuesday, December 10, 13

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