There’s no stopping the rise of mobile and its impact on charity fundraising - mobile web, apps and texts can all be used to drive awareness and donations. It’s more important than ever to align your mobile and social strategies so your supporters have a great experience when they want to give to your charity.But making your website mobile and social friendly requires a new way of thinking. In this session, JustGiving will present their new ‘Mobile First’ strategy and how they approached optimising their donation process for mobile phones. They will discuss some of the challenges faced in moving from a ‘scroll’ and a ‘click’ of the mouse to a ‘swipe’ and ‘touch’ on something like an iPhone and the importance of not overlooking the link between mobile and social.
In 2012, 31% of visits were from mobile and tabletsiPhones accounted for 52% of all mobile & tablet traffic, iPad 22%Apple devices accounted for 75% of all mobile & tablet traffic, Android 19%, Blackberry 5%
On Sunday, 21st April 58 per cent of traffic to JustGiving came from mobile devices including smartphones and tablets – an uplift of 52% from marathon weekend in 2012.
Monthly active users, as of June 30: 1.15 billion, an increase of 21 percent year-over-year.Mobile MAUs, as of June 30: 819 million, an increase of 51 percent year-over-year.Mobile-only MAUs: 219 million.
24 million log on *every day*More than a third of the UK population now visit the site every day, 33M users in total in the UK
Sonny’s law – after every action, share
Registered for an event?
Made a donation?
Signed a petition?
Signed up for newsletter?
Watched a video?
Encourage people to tell their friends
And get them to say WHY their friends will be interested