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London Fundraising Summit Online Fundraising Presentation

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Online fundraising: harnessing technology to build and maintain relationships. Presented at the London Fundraising Summit, 25th September 2008.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • Thanks David, glad you enjoyed it.
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  • It sure look soo much better in colour! ;) Thanks for a great presentation - David (from arc)
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London Fundraising Summit Online Fundraising Presentation

  1. 1. <ul><li>Online fundraising: harnessing technology to build and maintain relationships </li></ul>London Fundraising Summit 25 September 2008
  2. 2. Presentation Agenda Promoting your organisation online Online donor recruitment Online donor renewal Volunteer mobilisation It’s all about engagement
  3. 3. 7 ways to build & maintain relationships through online engagement <ul><li>Engagement is more than just a ‘donate now’ button </li></ul><ul><li>It’s about building relationships with supporters </li></ul><ul><li>Reaching out to people in their online world </li></ul><ul><li>Go to where your supporters are, don’t expect them to come to you </li></ul><ul><li>Hard to measure, may not reap immediate returns </li></ul><ul><li>The investment is time more than money </li></ul><ul><li>If you do it, do it well – be authentic </li></ul>
  4. 4. 1. YouTube – Dangerous Ground? www.dangerousground.org http://justgiving.wordpress.com/2007/12/07/dangerous-ground-charity-site-of-the-month
  5. 5. 1. YouTube – Dangerous Ground? over 85,000 people have viewed one of the dangerous ground videos and thousands have visited the website. www.justgiving.com/dangerousground “ ”
  6. 6. 1. Videos – show what you do www.acorns.org.uk
  7. 7. 2. Flickr http://flickr.com/photos/justgiving/2592780349
  8. 8. 2. Flickr Photo from http://www.flickr.com/photos/27717319@N06/2581829969/ Fundraising page: http:// www.justgiving.com/simondeacon
  9. 9. 2. Flickr Photo from http://flickr.com/photos/fstorr/2202454676/ Fundraising page at http:// www.justgiving.com/francisstorr
  10. 10. 2. Flickr www.flickr.com/photos/sightsavers
  11. 11. 2. Flickr www.flickr.com/people/breastcancercare
  12. 12. 1. & 2. Flickr & YouTube on Justgiving www.justgiving.com/laurahknight
  13. 13. 3. Facebook – find your fans! 8 million UK users and it’s Free! http://www.new.facebook.com/pages/Dogs-Trust/6366026879
  14. 14. 3. Facebook – mixed media pages http://snipurl.com/3tc25
  15. 15. 3. Facebook – biggest referrer to Justgiving http://apps.new.facebook.com/justgiving 20% of people who come to Justgiving, come from Facebook Facebook referrals to Justgiving overtake Google
  16. 16. 3. Facebook – or other social networks www2.saga.co.uk
  17. 17. 3. (other social networks)... Silver surfers! http://justgiving.wordpress.com/2007/11/21/silver-surfers-raise-38-more-online This particular trek raised £60,000 of which £23,000 (even excluding Gift Aid) came in online, which wouldn’t have been raised otherwise This core audience wasn’t completely familiar with the internet and we wanted to let them know all that the internet has to offer in terms of online sponsorship. Christian Aid performed a detailed analysis of their 2006 events and found that the event ‘In the footsteps of Moses’, a trek through the Egyptian Sinai desert, had not generated any income online. The reason for this became clear when it was discovered that the age range of the participants for this event was between fifty and seventy. 
  18. 18. Some people are still wary of going online … it’s a scary place only full of teenagers … you need to be a computer expert … online fraudsters will steal your identity Show and tells really do work! 3. (other social networks)... De-mystification ! http://www.flickr.com/photos/bitterjug/870861414
  19. 19. 4. Your *own* social network http:// www.doggysnaps.com
  20. 20. 4. Your *own* social network http://www.allaboutpets.org.uk Note: Not necessarily about the charity *per se* It’s about what the charity does, its objective, the people (or pets) it serves...
  21. 21. 4. Your *own* social network (forums work too) http:// www.alzheimers.org.uk/talkingpoint Serve a purpose; be useful
  22. 22. 5. Widgets (like ours) http://justgiving.wordpress.com/2008/07/24/happy-birthday-to-the-justgiving-widget
  23. 23. 5. Widgets http:// www.qhotels.co.uk/hikinghoteliers
  24. 24. 5. Widgets http://justgiving.wordpress.com/2008/06/24/ipledge-for-buwan-kothi-june-charity-site-of-the-month
  25. 25. 5. Widgets www.bullying.co.uk
  26. 26. 6. Blogs – charity worker http:// www.msf.ca /blog
  27. 27. 6. Blogs – charity fundraiser & awareness raiser http:// pinkandsmiley.blogspot.com
  28. 28. 6. Blogs – charity CEO http:// ceoatlarge.blogspot.com
  29. 29. 7. Email newsletters Cheap? Not much effort? Easy? http://justgiving.wordpress.com/2007/12/12/great-seasonal-emails
  30. 30. 7. Email newsletters – top tips <ul><li>Less is more </li></ul><ul><li>Focus on copy first, design second </li></ul><ul><li>Give clear calls-to-action for people to click through </li></ul><ul><li>Analyse your stats </li></ul><ul><ul><li>What time/day gets best open rates? </li></ul></ul><ul><ul><li>What type of stories are clicked through most? </li></ul></ul><ul><ul><li>Split your list and test different subject lines/content </li></ul></ul><ul><li>Test test test! </li></ul>
  31. 31. 7. Email newsletters – design & content best practice www.moo.com/signup.php http://goodexperience.com/newsletter.php www.silverpop.com http://www.pure360.com/newsletter_signup.html http://family.innocentdrinks.co.uk
  32. 32. 7. Email newsletters – ours, feel free to criticise! http://www.uploadlibrary.com/justgiving/july_08_newsletter.html
  33. 33. 7. Email newsletters – get your stats! <ul><li>Here are our stats </li></ul><ul><li>Measure open & click throughs </li></ul><ul><li>Not everyone opens emails  </li></ul>
  34. 34. 7. Email newsletters & *marketing* – more resources www.marketingprofs.com/news/email-marketing/archive.asp www.webinknow.com www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf www.davechaffey.com
  35. 35. 7 ways to engage supporters online 5. Widgets 4. Your own network or forum 3. Facebook 2. Flickr 1. YouTube 6. Blogs 7. Email newsletters
  36. 36. Some or all can be incorporated into Online Fundraising 5. Widgets 4. Your own network or forum 3. Facebook 2. Flickr 1. YouTube 6. Blogs 7. Email newsletters Online Fundraising
  37. 37. Online Fundraising can be incorporated into all or some of them Online Fundraising 5. Widgets 4. Your own network or forum 3. Facebook 2. Flickr 1. YouTube 6. Blogs 7. Email newsletters
  38. 38. Some useful (and free) tools <ul><li>Google Alerts - http://www.google.com/alerts </li></ul><ul><ul><li>Aler ts for mentions of specif ic words/phrases online </li></ul></ul><ul><li>Google Analytics - http://www.google.com/analytics </li></ul><ul><ul><li>Free website analytics – numbers of visitors etc. </li></ul></ul><ul><li>Crazy Egg - http://crazyegg.com </li></ul><ul><ul><li>Free website analytics – heat map of where people click </li></ul></ul><ul><li>Blog search (technorati) - http://technorati.com </li></ul><ul><ul><li>Search blogs for mentions of specific words/phrases </li></ul></ul><ul><li>Twitter search - http://search.twitter.com </li></ul><ul><ul><li>Search twitter for mentions of specific words/phrases </li></ul></ul><ul><li>Co mmoncraft - http://www.commoncraft.com </li></ul><ul><ul><li>Explanations in pain English of websites & online tools </li></ul></ul>
  39. 39. Some useful sites to look at after the session Summary of Mission fish report into online fundraising http://www.nfpsynergy.net/reportdownload.php?pdf=MissionFishreportsummary.pdf Full report: http://www.nfpsynergy.net/reportdownload.php?pdf=nfpSynergy_Virtual_Promise_2007_Full_Results-FINAL.pdf Five tools for listening online: http://www.chrisbrogan.com/five-tools-i-use-for-listening Social media statistics: http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3 We are Media – non-profit social media starter kit: http://www.wearemedia.org NTen: http://www.nten.org Netsqaured: http://netsquared.org Beth Kanter’s blog: http://beth.typepad.com/beths_blog Amy’s blog: http://www.amysampleward.org The Justgiving blog: http://justgiving.wordpress.com
  40. 40. Who are we? Get in touch! <ul><li>Jonathan Waddingham </li></ul><ul><li>Justgiving.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter:  jon_bedford </li></ul><ul><li>http://justgiving.wordpress.com </li></ul><ul><li>Amy Sample Ward </li></ul><ul><li>NetSquared.org </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: amyrsward </li></ul><ul><li>http://amysampleward.org </li></ul>

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