1.
Internet World 2010
Charities and the art of digital
storytelling
Jonathan Waddingham
Digital Strategist
JustGiving

2.
About JustGiving...
10m+
have helped
over 8000
charities
over
£550m
raised

3.
About me...
• Digital Strategist at JustGiving
• Work with charities to make best use of the web
• Research online (giving) trends to provide insight
• Manage JustGiving’s social media strategies
www.slideshare.net/jwaddingham

4.
http://flickr.com/photos/umjanedoan/496707576

5.
Bringing the story to life

6.
http://twitter.com/BritishRedCross/status/794166832

7.
http://www.flickr.com/photos/britishredcross/sets/72157623201983100/

8.
http://icanhaz.com/actionaidFBphotos

9.
http://icanhaz.com/actionaidblog

10.
Sharing stories and
encouraging others to share

11.
Haiti
http://twitter.com/MSF_uk/status/7994646996

12.
http://bit.ly/8WypVI

13.
Getting people involved in
the story

14.
http://twitter.com/stcuk/status/7942580713

15.
Showing where things are
happening

16.
http://twitter.com/MSF_uk/status/9290874659

17.
http://icanhaz.com/MSFmap

18.
Giving exclusive access to
stories

19.
http://twitter.com/decappeal/status/7719398952

20.
Instant updates on the
stories

21.
http://twitter.com/Louisoxfam/status/7925922295

22.
Stories to be heard
http://icanhaz.com/oxfamipadio

23.
S
http://haitiquake.posterous.com/?page=26

24.
"We blog, we post videos on
YouTube and we use Facebook
and Twitter. If you have good
online content, it's all you need."
Andrew Cates, chief executive of orphan
charity SOS Children's Villages

25.
Stories can be told every
day too

26.
Generosity

27.
http://twitter.com/CR_UK/status/12706874468

28.
http://twitter.com/BCCare/bccfundraisers/

29.
http://twitter.com/BCCare/status/11748451411

30.
Transparency and feedback

31.
www.charitywater.org/mailings/twestivalday1.htm

32.
http://www.solar-aid.org/yourdonations/

33.
“What a great video.
It's very inspiring & encouraging to see
exactly how our donations are being spent
and to see that it has a direct impact on
someone's life.
Thanks for creating this video. Can't wait to
see the next one!”

34.
http://www.rnidimpact.org.uk/

35.
http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou

36.
http://www.seewhereyourmoneygoes.org.uk/

37.
Cancer Research UK and donor feedback

38.
http://myprojects.cancerresearchuk.org/

39.
http://www.childsifoundation.org/our-mission/

40.
Many charities have woken up to the power of digital storytelling
They’re actively using social media to tell their stories
Transparency is a key theme – people want to know where their money goes
The usual social media rules apply – empower sharing, conversations, feedback
Focus on demonstrating impact using digital media
Don’t forget to say thanks

41.
Carry on the conversation…
Jonathan Waddingham
jonathan@justgiving.com
@jon_bedford
http://blog.justgiving.com
slideshare.net/jwaddingham
http://bit.ly/JWblog
LinkedIn