Charities and the art of digital storytelling

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This was given at Internet World on April 28th 2010 - to show companies how they can learn from the charities who have embraced social media and put digital at the core of their organisation.

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Charities and the art of digital storytelling

  1. 1. Internet World 2010 Charities and the art of digital storytelling Jonathan Waddingham Digital Strategist JustGiving
  2. 2. About JustGiving... 10m+ have helped over 8000 charities over £550m raised
  3. 3. About me... • Digital Strategist at JustGiving • Work with charities to make best use of the web • Research online (giving) trends to provide insight • Manage JustGiving’s social media strategies www.slideshare.net/jwaddingham
  4. 4. http://flickr.com/photos/umjanedoan/496707576
  5. 5. Bringing the story to life
  6. 6. http://twitter.com/BritishRedCross/status/794166832
  7. 7. http://www.flickr.com/photos/britishredcross/sets/72157623201983100/
  8. 8. http://icanhaz.com/actionaidFBphotos
  9. 9. http://icanhaz.com/actionaidblog
  10. 10. Sharing stories and encouraging others to share
  11. 11. Haiti http://twitter.com/MSF_uk/status/7994646996
  12. 12. http://bit.ly/8WypVI
  13. 13. Getting people involved in the story
  14. 14. http://twitter.com/stcuk/status/7942580713
  15. 15. Showing where things are happening
  16. 16. http://twitter.com/MSF_uk/status/9290874659
  17. 17. http://icanhaz.com/MSFmap
  18. 18. Giving exclusive access to stories
  19. 19. http://twitter.com/decappeal/status/7719398952
  20. 20. Instant updates on the stories
  21. 21. http://twitter.com/Louisoxfam/status/7925922295
  22. 22. Stories to be heard http://icanhaz.com/oxfamipadio
  23. 23. S http://haitiquake.posterous.com/?page=26
  24. 24. "We blog, we post videos on YouTube and we use Facebook and Twitter. If you have good online content, it's all you need." Andrew Cates, chief executive of orphan charity SOS Children's Villages
  25. 25. Stories can be told every day too
  26. 26. Generosity
  27. 27. http://twitter.com/CR_UK/status/12706874468
  28. 28. http://twitter.com/BCCare/bccfundraisers/
  29. 29. http://twitter.com/BCCare/status/11748451411
  30. 30. Transparency and feedback
  31. 31. www.charitywater.org/mailings/twestivalday1.htm
  32. 32. http://www.solar-aid.org/yourdonations/
  33. 33. “What a great video. It's very inspiring & encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life. Thanks for creating this video. Can't wait to see the next one!”
  34. 34. http://www.rnidimpact.org.uk/
  35. 35. http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou
  36. 36. http://www.seewhereyourmoneygoes.org.uk/
  37. 37. Cancer Research UK and donor feedback
  38. 38. http://myprojects.cancerresearchuk.org/
  39. 39. http://www.childsifoundation.org/our-mission/
  40. 40. Many charities have woken up to the power of digital storytelling They’re actively using social media to tell their stories Transparency is a key theme – people want to know where their money goes The usual social media rules apply – empower sharing, conversations, feedback Focus on demonstrating impact using digital media Don’t forget to say thanks
  41. 41. Carry on the conversation… Jonathan Waddingham jonathan@justgiving.com @jon_bedford http://blog.justgiving.com slideshare.net/jwaddingham http://bit.ly/JWblog LinkedIn

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