social media                       before, during and after an eventdonderdag 7 maart 13                                  ...
http://www.youtube.com/watch?v=WToVoKyK60kdonderdag 7 maart 13                                                2
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Are we moving?...donderdag 7 maart 13                       8
Vine                           6 seconds video                       • capture and edit a                        video    ...
@dove        Our #firstpost on Vine!        Definitely a strike, thanks        to some last pin #magic.        http://vine...
@Toyota_esp        Lanzamos el primer spot        en #vine ¿Os gusta?        #toyota http://vine.co/        v/bJJabDT9eZU ...
donderdag 7 maart 13   12
donderdag 7 maart 13   13
Layar                       An interactive layer on top of printdonderdag 7 maart 13                                      ...
Layar                       An interactive layer on top of printdonderdag 7 maart 13                                      ...
Layar                       An interactive layer on top of printdonderdag 7 maart 13                                      ...
Layar                       How it worksdonderdag 7 maart 13                  17
The Next Big Thing?donderdag 7 maart 13                         18
http://www.youtube.com/watch?v=F_DsUl_vqvodonderdag 7 maart 13                                                19
From a            microwave            economy            to the ...donderdag 7 maart 13     20
... feed               economydonderdag 7 maart 13      21
donderdag 7 maart 13   22
Social media before an event                 Start with a strategy                 1. Set   your goals and target groupsdo...
Social media before an event                 Start with a strategy                 1. Set   your goals and target groups  ...
Social media before an event                 Start with a strategy                 1. Set   your goals and target groups  ...
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donderdag 7 maart 13   25
donderdag 7 maart 13   25
Start with a strategy         1. Set        your goals and target groups         2. Research        how your target group(...
Start with a strategy         1. Set        your goals and target groups         2. Research        how your target group(...
Start with a strategy         1. Set        your goals and target groups         2. Research        how your target group(...
Start with a strategy         1. Set        your goals and target groups         2. Research        how your target group(...
Start with a strategy         1. Set        your goals and target groups         2. Research        how your target group(...
Start with a strategy         1. Set        your goals and target groups         2. Research        how your target group(...
Start with a strategy         1. Set        your goals and target groups         2. Research        how your target group(...
donderdag 7 maart 13   27
donderdag 7 maart 13   28
More than 50% of the subscriptions for Social Media Club          Leeuwarden are done after we sent the e-mail newsletter....
donderdag 7 maart 13   30
Social media during an eventdonderdag 7 maart 13                            31
Social media during an event                1. Make     sure that you have a good free WIFI                       connecti...
Social media during an event                1. Make     sure that you have a good free WIFI                       connecti...
Social media during an event                1. Make     sure that you have a good free WIFI                       connecti...
Social media during an event                1. Make     sure that you have a good free WIFI                       connecti...
socialmention.comdonderdag 7 maart 13                       32
Social media during an eventdonderdag 7 maart 13                            33
Social media during an event                1. Make     sure that you have a good free WIFI                       connecti...
donderdag 7 maart 13   34
An Audience with an Audience of Audiences          Make sure the second audiences can also follow the show.donderdag 7 maa...
donderdag 7 maart 13   35
Free tools for livestreamingdonderdag 7 maart 13                                  35
Social media during an eventdonderdag 7 maart 13                            36
Social media during an event                1. Make     sure that you have a good free WIFI                       connecti...
donderdag 7 maart 13   37
It distracts, but it is a boost for Twitterdonderdag 7 maart 13                                                 37
donderdag 7 maart 13   38
visibletweets.comdonderdag 7 maart 13                       38
Social media during an eventdonderdag 7 maart 13                            39
Social media during an event                1. Make     sure that you have a good free WIFI                       connecti...
Social media after an eventdonderdag 7 maart 13                                 40
Social media after an event                1. After   party: share pictures, videos and articlesdonderdag 7 maart 13      ...
Social media after an event                1. After    party: share pictures, videos and articles                2. Monito...
Social media after an event                1. After    party: share pictures, videos and articles                2. Monito...
Social media after an event                1. After    party: share pictures, videos and articles                2. Monito...
Questions?donderdag 7 maart 13                41
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Social media for events - Guest lecture Stenden Hotel Management School

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Social media for events - Guest lecture Stenden Hotel Management School

  1. 1. social media before, during and after an eventdonderdag 7 maart 13 1
  2. 2. http://www.youtube.com/watch?v=WToVoKyK60kdonderdag 7 maart 13 2
  3. 3. donderdag 7 maart 13 3
  4. 4. donderdag 7 maart 13 4
  5. 5. donderdag 7 maart 13 5
  6. 6. donderdag 7 maart 13 6
  7. 7. donderdag 7 maart 13 7
  8. 8. Are we moving?...donderdag 7 maart 13 8
  9. 9. Vine 6 seconds video • capture and edit a video • Owned by Twitter • Only for iPhonedonderdag 7 maart 13 9
  10. 10. @dove Our #firstpost on Vine! Definitely a strike, thanks to some last pin #magic. http://vine.co/v/ b52z6ljw1F1donderdag 7 maart 13 10
  11. 11. @Toyota_esp Lanzamos el primer spot en #vine ¿Os gusta? #toyota http://vine.co/ v/bJJabDT9eZU ” Mola!donderdag 7 maart 13 11
  12. 12. donderdag 7 maart 13 12
  13. 13. donderdag 7 maart 13 13
  14. 14. Layar An interactive layer on top of printdonderdag 7 maart 13 14
  15. 15. Layar An interactive layer on top of printdonderdag 7 maart 13 15
  16. 16. Layar An interactive layer on top of printdonderdag 7 maart 13 16
  17. 17. Layar How it worksdonderdag 7 maart 13 17
  18. 18. The Next Big Thing?donderdag 7 maart 13 18
  19. 19. http://www.youtube.com/watch?v=F_DsUl_vqvodonderdag 7 maart 13 19
  20. 20. From a microwave economy to the ...donderdag 7 maart 13 20
  21. 21. ... feed economydonderdag 7 maart 13 21
  22. 22. donderdag 7 maart 13 22
  23. 23. Social media before an event Start with a strategy 1. Set your goals and target groupsdonderdag 7 maart 13 23
  24. 24. Social media before an event Start with a strategy 1. Set your goals and target groups 2. Research how your target group(s) use social mediadonderdag 7 maart 13 23
  25. 25. Social media before an event Start with a strategy 1. Set your goals and target groups 2. Research how your target group(s) use social media 3. Identify the “taste-makers”donderdag 7 maart 13 23
  26. 26. donderdag 7 maart 13 24
  27. 27. donderdag 7 maart 13 24
  28. 28. donderdag 7 maart 13 25
  29. 29. donderdag 7 maart 13 25
  30. 30. donderdag 7 maart 13 25
  31. 31. donderdag 7 maart 13 25
  32. 32. donderdag 7 maart 13 25
  33. 33. Start with a strategy 1. Set your goals and target groups 2. Research how your target group(s) use social media 3. Identify the “taste-makers”donderdag 7 maart 13 26
  34. 34. Start with a strategy 1. Set your goals and target groups 2. Research how your target group(s) use social media 3. Identify the “taste-makers” 4. Create accounts on the relevant social networks (Facebook, Twitter, LinkedIn, Foursquare, etc)donderdag 7 maart 13 26
  35. 35. Start with a strategy 1. Set your goals and target groups 2. Research how your target group(s) use social media 3. Identify the “taste-makers” 4. Create accounts on the relevant social networks (Facebook, Twitter, LinkedIn, Foursquare, etc) 5. Create an event on Facebook and LinkedIndonderdag 7 maart 13 26
  36. 36. Start with a strategy 1. Set your goals and target groups 2. Research how your target group(s) use social media 3. Identify the “taste-makers” 4. Create accounts on the relevant social networks (Facebook, Twitter, LinkedIn, Foursquare, etc) 5. Create an event on Facebook and LinkedIn 6. Choose a #hashtagdonderdag 7 maart 13 26
  37. 37. Start with a strategy 1. Set your goals and target groups 2. Research how your target group(s) use social media 3. Identify the “taste-makers” 4. Create accounts on the relevant social networks (Facebook, Twitter, LinkedIn, Foursquare, etc) 5. Create an event on Facebook and LinkedIn 6. Choose a #hashtag 7. Create rumor with a Facebook or Twitter campaigndonderdag 7 maart 13 26
  38. 38. Start with a strategy 1. Set your goals and target groups 2. Research how your target group(s) use social media 3. Identify the “taste-makers” 4. Create accounts on the relevant social networks (Facebook, Twitter, LinkedIn, Foursquare, etc) 5. Create an event on Facebook and LinkedIn 6. Choose a #hashtag 7. Create rumor with a Facebook or Twitter campaign 8. Make sure that the sign up form works on a mobile device (iPhone, iPad, Android Tablets)donderdag 7 maart 13 26
  39. 39. Start with a strategy 1. Set your goals and target groups 2. Research how your target group(s) use social media 3. Identify the “taste-makers” 4. Create accounts on the relevant social networks (Facebook, Twitter, LinkedIn, Foursquare, etc) 5. Create an event on Facebook and LinkedIn 6. Choose a #hashtag 7. Create rumor with a Facebook or Twitter campaign 8. Make sure that the sign up form works on a mobile device (iPhone, iPad, Android Tablets) 9. Make sure you have an advertising budgetdonderdag 7 maart 13 26
  40. 40. donderdag 7 maart 13 27
  41. 41. donderdag 7 maart 13 28
  42. 42. More than 50% of the subscriptions for Social Media Club Leeuwarden are done after we sent the e-mail newsletter.donderdag 7 maart 13 29
  43. 43. donderdag 7 maart 13 30
  44. 44. Social media during an eventdonderdag 7 maart 13 31
  45. 45. Social media during an event 1. Make sure that you have a good free WIFI connection.donderdag 7 maart 13 31
  46. 46. Social media during an event 1. Make sure that you have a good free WIFI connection. 2. Share the #hashtagdonderdag 7 maart 13 31
  47. 47. Social media during an event 1. Make sure that you have a good free WIFI connection. 2. Share the #hashtag 3. Be leading in sharing updates, pictures etc.donderdag 7 maart 13 31
  48. 48. Social media during an event 1. Make sure that you have a good free WIFI connection. 2. Share the #hashtag 3. Be leading in sharing updates, pictures etc. 4. Monitor during the eventdonderdag 7 maart 13 31
  49. 49. socialmention.comdonderdag 7 maart 13 32
  50. 50. Social media during an eventdonderdag 7 maart 13 33
  51. 51. Social media during an event 1. Make sure that you have a good free WIFI connection 2. Share the #hashtag 3. Be leading in sharing updates, pictures etc. 4. Monitor during the event 5. Make sure that you have a livestreamdonderdag 7 maart 13 33
  52. 52. donderdag 7 maart 13 34
  53. 53. An Audience with an Audience of Audiences Make sure the second audiences can also follow the show.donderdag 7 maart 13 34
  54. 54. donderdag 7 maart 13 35
  55. 55. Free tools for livestreamingdonderdag 7 maart 13 35
  56. 56. Social media during an eventdonderdag 7 maart 13 36
  57. 57. Social media during an event 1. Make sure that you have a good free WIFI connection. 2. Share the #hashtag 3. Be leading in sharing updates, pictures etc. 4. Monitor during the event 5. Make sure that you have a livestream 6. Use a Twitterwalldonderdag 7 maart 13 36
  58. 58. donderdag 7 maart 13 37
  59. 59. It distracts, but it is a boost for Twitterdonderdag 7 maart 13 37
  60. 60. donderdag 7 maart 13 38
  61. 61. visibletweets.comdonderdag 7 maart 13 38
  62. 62. Social media during an eventdonderdag 7 maart 13 39
  63. 63. Social media during an event 1. Make sure that you have a good free WIFI connection. 2. Share the #hashtag 3. Be leading in sharing updates, pictures etc. 4. Monitor during the event 5. Make sure that you have a livestream 6. Use a Twitterwall 7. Invite bloggersdonderdag 7 maart 13 39
  64. 64. Social media after an eventdonderdag 7 maart 13 40
  65. 65. Social media after an event 1. After party: share pictures, videos and articlesdonderdag 7 maart 13 40
  66. 66. Social media after an event 1. After party: share pictures, videos and articles 2. Monitor social media for feedback and articles (bloggers)donderdag 7 maart 13 40
  67. 67. Social media after an event 1. After party: share pictures, videos and articles 2. Monitor social media for feedback and articles (bloggers) 3. Try to stay connected with the audiencedonderdag 7 maart 13 40
  68. 68. Social media after an event 1. After party: share pictures, videos and articles 2. Monitor social media for feedback and articles (bloggers) 3. Try to stay connected with the audience 4. Ask for feedbackdonderdag 7 maart 13 40
  69. 69. Questions?donderdag 7 maart 13 41

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