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Does Your Business Want to Make Money?

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This is a presentation I gave to the Birmingham Advertising Federation Ad Expo talking about Online Consumer Behavior.

Published in: Technology, Business
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Does Your Business Want to Make Money?

  1. 1. Does Your Business Like Jeff Vreeland AAF Birmingham Ad Expo
  2. 2. How Do You WantConsumers to Find You Online?
  3. 3. How Are Consumers Finding You? • 29% of respondents aged 18-34 said they have discovered a product or service through a social network • 41% of consumers aged 18-34 are using their mobile device to complete purchases of products and services • 80% of consumers say web stores can be improved • 47% of women & 39% of men shoppers cited emails from merchants as helping them to discover productsSource: © 2010 Art Technology Group, Inc. Consumer Shopping Experiences, Preferences, and Behaviors
  4. 4. How Are Consumers Finding You? Search Engines 52% Emails 42% Word of Mouth 31% Print 30% Online Marketplace 27% Online Ads 21%Source: © 2010 Art Technology Group, Inc. Consumer Shopping Experiences, Preferences, and Behaviors
  5. 5. Consumer Online Activity Source: Nielsen View
  6. 6. What Are Consumers Doing on Your Website?• Analytics • Conversion • Goals • Campaign
  7. 7. What is YourStrategy to Attract Consumers?
  8. 8. What is YourDigital Strategy? • Online Branding • Search Engine Optimization • Interactive Communications
  9. 9. What is Your Digital Strategy?• Web Video• Online Advertising
  10. 10. What is Your Digital Strategy?• Web Video• Online Advertising
  11. 11. Questions?“How to Leverage Online Advertising for Your Small Business” October 25, 2011 | 9:00am – 4:00pm Cost $69 (includes lunch from Teds Birmingham) bit.ly/bbjworkshop

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