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Go FULL THROTTLE with Email Marketing (#TechPHX)

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Go FULL THROTTLE with Email Marketing (#TechPHX)

Email marketing strategy and a handful of useful tips that were shared at #TechPHX in Tempe, Ariz. Advice is geared toward an entrepreneurial and small business audience. Questions? Just ask: @joemanna

Email marketing strategy and a handful of useful tips that were shared at #TechPHX in Tempe, Ariz. Advice is geared toward an entrepreneurial and small business audience. Questions? Just ask: @joemanna

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Go FULL THROTTLE with Email Marketing (#TechPHX)

  1. 1. Go FULL THROTTLE with Email Marketing @joemanna #techphx
  2. 2. Is email dead?
  3. 3. $1 INTO $44 Direct Marketing Association (2011)
  4. 4. In any given week, less than 0.5% of Facebook fans engage with brands. Marketing Science (2012)
  5. 5. 58% of consumers start their online day by reading their email ... 20% begin on search engines ... 11% check their Facebook ExactTarget (2010)
  6. 6. Do I measure the response to my marketing campaigns?
  7. 7. Am I getting the right customers?
  8. 8. If I had 20 new customers tomorrow, how would I serve them?
  9. 9. There s a proven strategy that answers these questions.
  10. 10. Infusionsoft’s Perfect Customer Lifecycle
  11. 11. Infusionsoft’s Perfect Customer Lifecycle
  12. 12. • Social Media • Paid Media • SEO / SEM • Networking Attract Traffic
  13. 13. • Landing Pages • Contact Forms • Lead Magnets Capture Traffic
  14. 14. • Goal-Oriented • Lead Qualification • Trust-Building Nurture Traffic
  15. 15. Why bother?
  16. 16. •  Trust is earned, not assumed •  People seek answers to their problems •  Relationships > Transactions •  Better customers. Better service.
  17. 17. Email Marketing Best Practices •  Always be testing!

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