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WUD2012 Tallinn: Y.Vetrov — How to Turn Around an Aircraft Carrier

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The presentation "How to Turn Around an Aircraft Carrier — Changing UX in One of the Europe’s Largest Online Companies" told by Yury Vetrov at Pan-Baltic World Usability Day 2012, Tallinn.

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WUD2012 Tallinn: Y.Vetrov — How to Turn Around an Aircraft Carrier

  1. 1. Yury VetrovHow to Turn Around an Aircraft Carrier Changing UX in One of the Europe’s Largest Online Companies
  2. 2. How do you geta great product design? 2
  3. 3. 3
  4. 4. 4
  5. 5. Mail.Ru was launched in 1998
  6. 6. In 2001 it has grown to the portal
  7. 7. 2 years ago Mail.Ru Groupholding was formed 7
  8. 8. Web Web Web Android Bada iPhone J2ME Symbian WP iPad Win8 Android TV mobile tablet TabletAutoAfishaDetiHomeHoroscopesHealthCalendarLadyNewsAnswersWeatherHelp The MatrixMailPortalSport***
  9. 9. But if you’ll look back… 16
  10. 10. In 2009 design was calleda strategic feature 21
  11. 11. Roadblocks 22
  12. 12. Stefan Klocek model
  13. 13. The reality 24
  14. 14. Product vs agency designers 25
  15. 15. It’s not about methods
  16. 16. First time is hard 27
  17. 17. Success Tools 28
  18. 18. The team 29
  19. 19. Quick wins
  20. 20. VisualResearch Concept UX Design Support Design UX Testing & Evaluation Classic design process
  21. 21. Flexible design process 32
  22. 22. new feature new new feature featureParallel product versions
  23. 23. Trust & Responsibility 34
  24. 24. T-shaped designers 35
  25. 25. UX designer takes a lot of workfrom visual designer 36
  26. 26. UX research lab 37
  27. 27. Contractors 38
  28. 28. Long-term planning 39
  29. 29. Weekly demonstration 40
  30. 30. UX guidelines asa unified code base
  31. 31. It was a pleasure to see you! Any questions? Yury Vetrov www.jvetrau.com twitter.com/jvetrau www.mail.ru facebook.com/pages/MailRuAll the illustrations used in this presentations are belong to their respectable owners. In case you are the owner and don’t want to see them in my presentation – please email me to jvetrau@gmail.com and I’ll remove them.

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