Having a trademark is like having a whole different identity under which you can carry
out your business operations without being opposed by any private or public party. A
trademark gives you the exclusive right to use it in relation to the goods and services
registered under them. A suitable trademark also acts as a marketing tool and
promotes your brand in many ways. It is, therefore, essential to find the right
trademark for a successful business.
But, before you go for the trademark registration, there are some points that require
your attention. These are the factors you must consider before applying for the
registration process. The advantage behind this action is it removes the hassles that
might come in the future and lead to a faster registration of the company trademark.
Distinctness – Since it will be representing your brand, it has to be distinct and new in
every respect. The graphical design mustn’t match any other logo that already exists. Be it a
character, logo, word, etc., it should be distinct.
In relation to the goods and services – The logo must speak about the products and
services that are going to be sold under them. However, it shouldn’t describe their quality,
quantity, value, or purpose.
Shouldn’t represent any well-known term – The trademark that you are going to select
shouldn’t represent any well-known term or product line that already appears in the
business industry. For instance, V6 stands for Vehicle engines and it should never appear in
Trademarks search – It will be helpful if you conduct a search for your trademark on the
Hong Kong Trade Marks Registry to see if it has been applied or taken by any other trader.
For searching available company names, you can look in Hong Kong company registry.
Once you have gone through this process, you will find it highly easier to register a
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