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Giving a Social Media headstart for Business

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Building a case for Indian businesses to adopt social media strategies for engaging with key stakeholders. Key takeaways for CxO's- identify and listen to stakeholders on social media, create a social media strategy, engage with stakeholders to schieve business results. For more write to jvbakshi(at)digiqom(dot) com

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Giving a Social Media headstart for Business

  1. 1. Giving your organization a head start <br />in riding the Social Media Wave<br />Udaipur, 15.09.2010<br />
  2. 2. Our World <br /><ul><li>Google Dependent
  3. 3. Facebook Friendly
  4. 4. Twitter Guided
  5. 5. Instant messaging led
  6. 6. Powered to publish and create news
  7. 7. Recommendation driven</li></li></ul><li>The move to 2.0<br />1.0 to 2.0<br />Britannica<br />Personal Websites<br />Page Views<br />Publish<br />CMS<br />Directories<br />Stickiness<br />Wikipedia<br />Blogs<br />CPC<br />Participate<br />Wiki<br />Tags<br />Syndication<br />Expression<br />
  8. 8. Our World <br />July 2010 vs. July 2009Total India – Age 15+, Home & Work Locations*Source: comScore Media Metrix<br />*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs<br />
  9. 9. So what is Social Media?<br />
  10. 10. Where is the Audience <br />2/3 of the global internet population is on Social Networks <br />AC Neilson Survey 2009<br />Visiting Social Networking sites is the 3rd most popular activity online ahead of Email <br />Source AC Neilson <br />82.5% of all Indians on the internet are on social networks<br />33 Million <br />Indians spend their Time on social network everyday<br />Source - Comscore <br />
  11. 11. Who is the Audience <br />
  12. 12. Why should I bother? <br />2/3 of the economy <br />is now influenced by <br />Personal Recommendations….<br />(Source: McKinsey Quarterly)<br />We have reached a point where:<br />14% of people trust ads<br />78% of people trust consumer<br />recommendations<br />(Source: Neilsen Global Trust In Advertising Survey, 2008)<br />
  13. 13. The Internet is Social <br />
  14. 14. PR Influenced by Personal Opinions <br />
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  21. 21. MOST COMPANIES STILL TREAT <br />SOCIAL MEDIA<br />LIKE JUST ANOTHER <br />MARKETING CHANNEL….<br />When its MUCH MUCH MORE!<br />
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  23. 23. Insert DTPolice – public FB page<br />
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  36. 36. Here’s what you need to do…<br />
  37. 37. so wheretostart<br />
  38. 38. Digital Interaction Landscape<br />Blogs<br />Company Insights<br />Customer Research<br />Engaging<br />Web Site<br />Company Information<br />Products & Services<br />Customer Service<br />Advertising<br />Core Values<br />Brand Message<br />Social Networks<br />Friendly<br />Helpful<br />Outreach Apps<br />Community<br />Industry Insight<br />Product Development<br />Resourceful<br />Ownership<br />Permanence<br />
  39. 39. People Cluster Image<br />build<br />Communities<br />Photo Credit: http://www.flickr.com/photos/sifah/414239977/<br />
  40. 40. Social Media Messaging<br />Objectives<br />Action<br />Tell<br />Advertise<br />One to Many<br />Reviews<br />Broadcast<br />Brand Loyalists<br />Talk<br />Socialize<br />Many to Many<br />Recommends<br />Facilitate<br />Brand Buddies<br />
  41. 41. Follow>Create>Engage<br />
  42. 42. Twitter Enables Real Time, Broad Reach<br />User sends a Tweet <br />Two-way communication<br />Followers Receive Tweet<br />Followers Read, Reply or Re-Tweet<br />
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  44. 44. Challenges<br />Acquiring Internal Sponsors<br />Compliance<br />Metrics Vacuum<br />
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  46. 46. Make<br />To influence Stakeholder Behavior in World 2.0<br />People<br />Friends<br />Jay Vikram Bakshi<br />+919811044801<br />jvbakshi@digiqom.com<br />

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