Plan de marketing empresa software industrial

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Plan de marketing empresa software industrial

  1. 1. 2009 José Ramón Valle  Plan de marketing LANTEK 2009  
  2. 2. ÍNDICEÍNDICE ................................................................................................. 2 RESUMEN EJECUTIVO .......................................................................... 3 ANALISIS ............................................................................................. 5  Analisis de Proiek .................................................................................. 5  Análisis del mercado.............................................................................. 8  DAFO ................................................................................................... 9 OBJETIVOS ......................................................................................... 10 ESTRATEGIAS ..................................................................................... 10  Plan de Comunicación ......................................................................... 11  Marketing online; La Web. ................................................................... 12  Ferias................................................................................................. 15  Publicidad........................................................................................... 16  Politica de Producto............................................................................. 18  Politica de Precios ............................................................................... 21  Política de Distribución ........................................................................ 22 PLAN DE ACCIÓN ............................................................................... 25 PRESUPUESTO.................................................................................... 34 CONTROL ........................................................................................... 34 

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