TYPES OF PRINT ADS Newspaper advertising Magazine advertising Yellow page advertising Off the beaten track advertising
NEWSPAPER ADVERTISING Pros Reach a sizeable audience Instant access to a diverse segment of population Cons People under 30 are less likely to read newspapers Pages tend to be cluttered
HOW TO USE NEWSPAPER ADVERTISING Choose a newspaper according to your target audience A full page ad may not necessarily be the best choice. Small ads appearing frequently over a specified period of time may work better. Keep the ad simple. A daily might not always be the best choice. A community newspaper, a targeted newspaper may work better.
MAGAZINE ADVERTISING Pros Production quality is higher than a newspaper. A finely selected market can be reached. Cons More costly than a newspaper. Magazines are not as frequent as a newspaper.
HOW TO USE MAGAZINE ADVERTISING Using magazines targeted for your target audience. You can use more colors in a magazine ad. Magazines can provide value added services like an interview for free publicity along with an ad. You can be creative with a magazine ad
YELLOW PAGE ADVERTISING Pros Cheaper than newspaper or magazines Customers are very clear in their search for a product/ service. Cons People under 35 are more likely to log on to the internet instead of picking up an directory.
HOW TO USE A YELLOW PAGES AD Effective for less pricey services. Good for products considered comodities like plumbers or hardware stores. Printed once a year, so it would be better to go for a big ad to be noticed in a clutter of ads.
OFF THE BEATEN TRACK Pros Include distributables, brochures, any method other than traditional advertising Generally low cost. Cons Not useful if you want to target a broader audience.
HOW TO USE OFF THE BEATEN TRACKADVERTISING Calendars and diaries are a good choice for high end clientele. Coupons can be a good idea for the frugal customer. Stickers might be a good idea for kids. Bookmarks for book lovers and so on… Brochures can be distributed at targeted locations.
FOR THE NEXT CLASS ON MONDAY Make groups of 4 – 5 people. Each group has to bring one chart sheet, colors and markers. Take a look at how to write a good print ad and types of print ad from the previous semester.