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12 Ways To Promote Your Facebook App On A Shoestring Budget


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Socially Stacked explains 12 ways to promote your Facebook app on a tight budget. I was pleasantly surprised at how well it was put together, so I decided to share it with you today. You can download it yourself at the link below.

Here’s a look at what we cover:
1. How to enable app-sharing features.
2. Why you should incentivize users to share news about your app.
3. Why it’s important to post multiple status updates.
4. Why you should alert your email list.
5. How to use Twitter for personal outreach.
6. Why it’s a good idea to update your Facebook cover photo with news about your app.
7. How to design and arrange thumbnails to highlight new apps.
8. Why it’s a good idea to make an announcement on your website.
9. How to use your blog to promote your new app.
10. Why it’s a good idea to issue a press release.
11. How to combine in-store and online promotions.
12. How to get your employees to spread the news.
I hope you find it useful!

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12 Ways To Promote Your Facebook App On A Shoestring Budget

  1. 1. 12 Ways to Promote Your Facebook App on a Shoestring Budget You’ve just created an app for your business’s Facebook Page. Now What? How do you effectively promote it so you meet the goals you’ve set for the app? And how do you get users to visit your app and share it with their Facebook friends? Here are tips for doing just that – on a budget. presented by SHORTSTACK
  2. 2. 12 Ways to Promote Your Facebook App on a Shoestring Budget Enable App Sharing Features Include a “share” button with your app. Enabling sharing allows users to share their app activity on their Timeline for their Facebook friends to see. For voting contest apps, this is a great way for users to promote their own contest entries and get their friends to help them win. Post Multiple Status Updates Don’t be afraid to remind your fans about your app. Post multiple Facebook announcements during different times of the day and throughout the week. For example, if you just launched a contest app, post an update that includes the announcement plus a link to enter. A few days later, write a post reminding your users to tell their friends about the contest. A few days after that, let them know that it’s the last day to enter. Finally, announce the winner and say something like, “Missed this contest? We’ll have another one soon.” Incentivize Users to Share Create an incentive for users to share your app with their friends using a referral feature (in ShortStack, we call it “Refer-a-Friend). When a user shares your app or their contest entry with their friends, they get extra votes or points. It’s a win-win: your app gets promoted to a broader group of people and it increases the chances of winning for the users who share it. Alert Your Email List Whether your list includes 50 or 50,000 subscribers, send an email to your list asking them to check out your new Facebook app. If you’ve created an app for a giveaway, make sure to let everyone on your email list know to check it out for a chance to win! Sending out an email notifies fans who, because of Edgerank, might not have seen your content on Facebook. 1 2 4 3
  3. 3. 12 Ways to Promote Your Facebook App on a Shoestring Budget Use Twitter for Personal Outreach Rather than tweeting out generic updates like, “Check out our new app for a chance to win!” tweet individuals who you think would most likely share news about your app with their communities. You can also test using a specific hashtag in the tweets in which you’re promoting your app — this will help you keep track of what users are saying. Design and Arrange App Thumbnails Design your app thumbnails to coordinate with the look of your app and include text that includes a call to action such as, “Enter Now!” And arrange your app thumbnails so that your most important apps are featured on your Timeline. Update Your Facebook Cover Photo Calls to action are allowed in the copy and design of Facebook cover photos – they used to be prohibited, but those days are long gone! Draw attention to your apps by using arrows or other illustrations that point to your Timeline’s apps. Make an Announcement on Your Website Update your website to promote your app. You can do something simple, like change the design of your website header to promote your app, or even install a notification bar at the top that links to your app. 5 6 7 8
  4. 4. 12 Ways to Promote Your Facebook App on a Shoestring Budget Blog About It If you have a company blog, use it as a platform to talk about your newly launched custom app. Within the blog post, be sure to link back to your app. This will increase awareness for your app and drive traffic back to your app. Make In-Store Announcements If you own a brick-and-mortar business, create signs and add a line to receipts reminding customers to visit your Facebook Page to check out your new app. Issue a Press Release Whenyourbusinesslaunchesanawesome new app, it’s news -- so write a press release about it. Most apps, especially contest and promotion apps, anchor a company’s overarching campaign. Use the press release to talk about the campaign, then provide a call to action and a link to your app. Ask Employees to Spread the Word Ask every employee to Like your Page and share your company’s Facebook app with their community of friends. A simple, “I’d love if you’d help get the word out about this” can go a long way. 9 10 11 12 presented by SHORTSTACK To download the full eBook for free, click here or copy this link into your URL: These tips are from Chapter 1 of ShortStack and Jon Loomer’s eBook, “How the Pros Use Facebook Advertising: The Most Up-to-Date Comprehensive Guide.”