When talking about “Netflix for Books”, “Spotify
for Books” or “Subscription Services for
eBooks”, we should not circunscribe ourselves
to the revenue model. The business model will
only work as long as other key elements take
the most of what technology, reading devices
and specific approaches to how people find and
read books provide to us.
First key element is “books on the cloud”
For readers: no worries about where books are,
simplicity in how books are found, accessed and
For publishers: DRM becomes a non-issue; real-
time analytics dashboard becomes a real asset
Evolution of books: in some cases, books need
to evolve continuously.
Why should we worry about engagement
in the publishing industry?
Because we compete for people’s time,
and other options are winning
Readers will mainly want to read books. Of
But potential readers have many other
There are many other ways to increase
• Social Reading is one
• Recommendations is another
But there are many more:
• Mining the content of books
• Linking the content of books
Of course, the obvious: share with your friends.
But much more: communication among
readers, first step towards a better
recommendation system based on friends and
tastes, beyond “purchases”
And it must happen inside and outside of the
This is the “engagement” side of the equation.
This is what many publishers would like
to have (picture of Apple Store in NYC)
But that’s a huge challenge for MOST
publishers… and for readers
I just wanted
to read a
D2C is a clear opportunity for publishers
But it is also a huge challenge: most publishers
lack a brand
• People look for authors, books, categories, but not for
• Many publishers are generalists
That’s where getting the most of a publishing
hub makes sense
“Book as a Service” provides a real HUB
for readers, publishers and authors
Subscription models look for ways to increase
revenues, but in a different way:
• Offer a great service
• Offer great content
• Pay once, FORGET ABOUT IT
• Have new stuff everytime readers come back
• In summary: create value, constantly
How do you avoid the initial chasm?
• Our approach: FREEMIUM!!!
Free: read ebooks, free and with non-
Premium: ad-free, even without
Internet connection. Price by
Affiliation: we redirect traffic to your
site or wherever you sell your printed
24symbols income is based on advertising and
70 % of this revenue is shared equally among the
total number of pages read.
70% Income Publisher's
Total Pages Read
Are books “it”?
Are books “the final product”?
A subscription service on the cloud is the best
fit for an ebook platform
A place where readers can read, and other
companies can create added-value services for
their customers: recommendations, content
mining, book interlinking, … imagination is the
And potentially open for standards, research,
So, elusive? Nah, I don’t think so
Just a typical adoption lifecycle
Thanks for your time!