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The Lonely Genius: A Creativity Myth

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For many years and decades, the idea of the lonely genius coming up with a great idea due to a sudden insight has been a compelling tale. Senior scientists, project managers, entrepreneurs and political leaders tell the world a story of brilliant ideas, going against current establishment, and finally making the world kneel before them. But reality shows that this is by no means true. This work will present some of the most typical creativity myths, and how teamwork and pluridisciplinarity become critical in a complex world like the one we live today.

Published in: Business, Technology, Education
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  • Thanks Ron! An honor to get a comment from someone like you! It would be a pleasure to continue the discussion :)
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The Lonely Genius: A Creativity Myth

  1. 1. TheLonelyGenius:A CreativityMyth<br />Justo N. Hidalgo, Ph.D.<br />jhidalgo@denodo.com<br />June 25th, 2010<br />
  2. 2. Ph.D.ComputerScience<br />Data Integration, Web Systems<br />Training in StrategicInnovation and CreativityTechniques in Stanford, CA and Berkeley, CA<br />TeachingStrategicInnovation and Creativity at Nebrija University, Madrid, Spain<br />VP Product Management and Consulting, Denodo Technologies<br />Blog (in spanish)<br />www.loscuentosdelabuelo.com<br />
  3. 3.
  4. 4.
  5. 5. 1. Thelonely inventor<br />
  6. 6. Edison had a 16-people skunkworksteam<br />His role wasthat of the “team leader” and “brandperson”<br />
  7. 7.
  8. 8. 2. Epiphany<br />
  9. 9.
  10. 10.
  11. 11. 2. Incubation<br />1. Preparation<br />4. Insight<br />5. Verification<br />3. Intimation<br />
  12. 12. 3. CreativityisFun<br />
  13. 13. 4. Creativitymeansrejectingconventions<br />
  14. 14. 5. Thereis no single methodforinnovating and beingcreative<br />
  15. 15.
  16. 16. Source: Eugene Shteyn<br />
  17. 17. 6. Best ideas win<br />
  18. 18. 7. Innovationisalwaysgood<br />
  19. 19.
  20. 20. 8. Peoplelike new ideas<br />
  21. 21.
  22. 22.
  23. 23. Everett Rogers and Geoffrey Moore thoughtaboutthis<br />
  24. 24. Product AdoptionLifecycle<br />
  25. 25. 9. Time PressureFuelsCreativity<br />
  26. 26. A little 6-year-old girl was in a drawing lesson. The teacher went over to her and she said, "What are you drawing?" and the girl said, "I'm drawing a picture of God." And the teacher said, "But nobody knows what God looks like." And the girl said, "They will in a minute.”<br />(http://www.ted.com/index.php/speakers/view/id/69)<br />10. Good ideas are difficulttofind<br />
  27. 27. 11. Weunderstandthehistory of innovation<br />
  28. 28. 12. Yourbossknows more aboutinnovationthanyou<br />
  29. 29. Let’sfind a Problem<br />
  30. 30.
  31. 31. And let’sfind a Team<br />
  32. 32. … notnecessarily in thatsameorder<br />
  33. 33.
  34. 34. 1. Anthropologist<br />
  35. 35. 2. Experimenter<br />
  36. 36. 3. Cross-Pollinator<br />
  37. 37. 4. Hurdler<br />
  38. 38. 5. Collaborator<br />
  39. 39. 6. Director<br />
  40. 40. 7. ExperienceArchitect<br />
  41. 41. 8. Set Designer<br />
  42. 42. 9. Storyteller<br />
  43. 43. 10. Caregiver<br />
  44. 44. You are notalone!!!<br />
  45. 45. Thankyou<br />Justo N. Hidalgo<br />jhidalgo@denodo.com<br />
  46. 46. Relatedwork<br />Books:<br />ExplainingCreativity: TheScience of HumanInnovation; R. Keith Sawyer, 2006<br />TheMyths of Innovation; Scott Berkun, 2007<br />A Whole New Mind, Daniel Pink, 2006<br />The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout your Organization, Tom Kelley, 2005<br />Creativity: Flow and the Psychology of Discovery and Invention, M. Csikszentmihalyi, 1997<br />Flow: The Psychology of Optimal Experience, M. Csikszentmihalyi, 2008<br />Articles:<br />Deconstructing the Lone Genius Myth: Toward a Contextual View of Creativity; A. Montuori, R. E. Purser, Journal of Humanistic Psychology, Vol. 35, No 3, 69-112 (1995)<br />The Myth of Right Hemisphere Creativity; T. Hines, Journal of Creative Behavior, v25 n3 p223-227 (1991)<br />
  47. 47. Credits<br />Unlessotherwisedescribed, allpictures share CreativeCommonslicenses and are attributed in the notes section of thepresentation. Ifyoufindany error oromission, pleaselet me know at justohidalgo@gmail.com<br />

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