Social media for churches episcopal communicators conference

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Social media for churches episcopal communicators conference

  1. 1. EPISCOPAL COMMUNICATORSTHE SOCIAL CHURCH: CHURCH PAST
  2. 2. SOCIAL MEDIA FOR BUSINESS
  3. 3. SOCIAL MEDIA FOR BUSINESS
  4. 4. SOCIAL MEDIA FOR BUSINESS
  5. 5. #EPISCOM
  6. 6. #EPISCOM #EPISCOM @JUSTINWISE
  7. 7. SOCIAL MEDIA FOR BUSINESSYOU ARE HERE.
  8. 8. #EPISCOM
  9. 9. #EPISCOM My biggest challenge isconvincing people in the diocese that they need to keep up withthe times where technology andcommunications are concerned.
  10. 10. #EPISCOMReplacing the "known way" with risking and overcoming the unknown electronic methods ofcommunication. Educating board members to use 21st century methods of communication.
  11. 11. #EPISCOM While most parishes do havewebsites, they are not kept up todate due to the aging population of their parish.
  12. 12. #EPISCOMLow resources, high expectations; followed by frustration whendifficult priority decisions mean I cant support everyone.
  13. 13. #EPISCOMCombining monitoring systemsfor all platforms and unpacking key metrics to ensure greatest impact for audiences.
  14. 14. #EPISCOM Getting through gate-keepers(dioceses, congregation staff) to "end users" in the pews.
  15. 15. #EPISCOMOlder congregation with limited computer knowledge.
  16. 16. #EPISCOMKnowing how to use socialmedia effectively in ministry.
  17. 17. #EPISCOMNot enough time to learn new skills.
  18. 18. #EPISCOMOne person shop.
  19. 19. #EPISCOMFAVORITE: Open-ended questions.
  20. 20. #EPISCOM From the tribe of Issachar, there were 200 leaders of the tribewith their relatives. All these menunderstood the signs of the times and knew the best course for Israel to take. 1 CHRONICLES 13
  21. 21. ORAL
  22. 22. EPISCOPAL COMMUNICATORSPRINT
  23. 23. BROAD CAST
  24. 24. EPISCOPAL COMMUNICATORSDIGITAL
  25. 25. #EPISCOM
  26. 26. #EPISCOMWE ARE HERE.
  27. 27. #EPISCOM 1 IN 5One in every five page views happens on Facebook.com
  28. 28. #EPISCOM200000000000000200 trillion text messages sent per day.
  29. 29. #EPISCOM
  30. 30. Within a generation or two theworld will move from a primarilyanalog-augmented existence to a digitally-dependent one. CYNTHIA WARE DigitalSancutary.org
  31. 31. #EPISCOMTECHNOLOGY?
  32. 32. #EPISCOM ANYTHING WHICH EXTENDS OURTECHNOLOGY REACH.
  33. 33. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  34. 34. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  35. 35. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  36. 36. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  37. 37. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  38. 38. EPISCOPAL COMMUNICATORS
  39. 39. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  40. 40. EPISCOPAL COMMUNICATORS
  41. 41. #EPISCOMANYTHING WHICH EXTENDS OUR REACH.
  42. 42. EPISCOPAL COMMUNICATORS
  43. 43. Technology doesnt movebackwards. No society de- industrializes. TINA FEY Author & Actress
  44. 44. New wine mustbe poured intonew wineskins. JESUS
  45. 45. QUESTIONS?
  46. 46. EPISCOPAL COMMUNICATORSTHE SOCIAL CHURCH: CHURCH PRESENT
  47. 47. If you preach the gospel in all aspects with the exception of theissues which deal specifically with your time—you are not preaching the gospel at all. MARTIN LUTHER Theologian & Beer Drinker
  48. 48. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven Educate Story Questions Brain Face Voice © 2013 Justin Wise
  49. 49. NEW MEDIA VALUE #1:INTERACTIVITYLooking for a mouse
  50. 50. NEW MEDIA VALUE #1:INTERACTIVITYLooking for a mouseObama wins big
  51. 51. NEW MEDIA VALUE #1:INTERACTIVITYLooking for a mouseObama wins bigTwitter experiment
  52. 52. NEW MEDIA VALUE #2:PERSONALIZATIONJock Rock, Vol. 1
  53. 53. NEW MEDIA VALUE #2:PERSONALIZATIONJock Rock, Vol. 1DVR, Netflix, Hulu
  54. 54. NEW MEDIA VALUE #2:PERSONALIZATIONJock Rock, Vol. 1DVR, Netflix, HuluThomas JeffersonBible
  55. 55. DOESN’T FIT!
  56. 56. TWEET HIM:@MIKEHOUSHOLDER
  57. 57. NEW MEDIA VALUE #3:UBIQUITYO-R-E-O
  58. 58. NEW MEDIA VALUE #3:UBIQUITYO-R-E-OSmart Watch
  59. 59. NEW MEDIA VALUE #3:UBIQUITYO-R-E-OSmart WatchGoogle Glass
  60. 60. NEW MEDIA VALUE #4:CONNECTEDNESSPope’s Got His GrooveBack
  61. 61. NEW MEDIA VALUE #4:CONNECTEDNESSPope’s Got His GrooveBackBlack & Yellow
  62. 62. NEW MEDIA VALUE #4:CONNECTEDNESSPope’s Got His GrooveBackBlack & YellowDigital Detox
  63. 63. The Gospel is transmitted along relational lines. ALAN HIRSCH Author
  64. 64. NEW MEDIA VALUE #5:SHARINGDialogue is the newmonologue
  65. 65. IN•FORMING The ability to be your own self- directed and self-empowered researcher, editor, and selector of entertainment without having towatch television or go to the library or the movie theater
  66. 66. IN•FORMING The ability to be your own self- directed and self-empowered researcher, editor, and selector of entertainment without having towatch television or go to the library or the movie theater ...or to church
  67. 67. NEW MEDIA VALUE #5:SHARINGDialogue is the newmonologueGreat flattening out
  68. 68. The web is post-bureaucratic structure ... Churches need to befervent and flexible communities– participatory and open source [much like the web]. GARY HAMEL Wall Street Journal
  69. 69. The Facebook generation does not want to go to a church that feels like a corporation. They want a flexible community that has a cause. A cause they can organically help create. GARY HAMEL Wall Street Journal
  70. 70. CORPORATION COMMUNITY CAUSE
  71. 71. CORPORATION COMMUNITY CAUSE
  72. 72. CORPORATION COMMUNITY CAUSE
  73. 73. NEW MEDIA VALUE #5:SHARINGDialogue is the newmonologueGreat flattening outOpen-source
  74. 74. ORGANIZATIONAL COMMUNICATIONS PYRAMID Social Media Strategy Website Strategy Content Marketing Strategy Organizational Big Idea
  75. 75. ORGANIZATIONAL COMMUNICATIONS PYRAMID Organizational Big Idea
  76. 76. ORGANIZATIONAL COMMUNICATIONS PYRAMID Content Marketing Strategy Organizational Big Idea
  77. 77. ORGANIZATIONAL COMMUNICATIONS PYRAMID Website Strategy Content Marketing Strategy Organizational Big Idea
  78. 78. ORGANIZATIONAL COMMUNICATIONS PYRAMID Social Media Strategy Website Strategy Content Marketing Strategy Organizational Big Idea
  79. 79. QUESTIONS?
  80. 80. @JUSTINWISEJUSTINWISE.NET/EPISCOPAL

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