Social media for business drake university

456 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
456
On SlideShare
0
From Embeds
0
Number of Embeds
127
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social media for business drake university

  1. 1. DRAKE UNIVERSITYSOCIAL MEDIAFOR BUSINESS
  2. 2. SOCIAL MEDIA FOR BUSINESS
  3. 3. SOCIAL MEDIA FOR BUSINESS
  4. 4. SOCIAL MEDIA FOR BUSINESS
  5. 5. SOCIAL MEDIA FOR BUSINESSHAVEWANTNEED
  6. 6. SOCIAL MEDIA FOR BUSINESSYOU ARE HERE.
  7. 7. DRAKE UNIVERSITYSOCIAL MEDIA SUCCESS
  8. 8. DRAKE UNIVERSITY≠ SUCCESS
  9. 9. DRAKE UNIVERSITY≠ SUCCESS
  10. 10. DRAKE UNIVERSITY≠ SUCCESS
  11. 11. DRAKE UNIVERSITY≠ SUCCESS
  12. 12. DRAKE UNIVERSITY
  13. 13. ORGANIZATIONAL COMMUNICATIONS PYRAMID Organizational Big Idea
  14. 14. ORGANIZATIONAL COMMUNICATIONS PYRAMID Content Marketing Strategy Organizational Big Idea
  15. 15. ORGANIZATIONAL COMMUNICATIONS PYRAMID Website Strategy Content Marketing Strategy Organizational Big Idea
  16. 16. ORGANIZATIONAL COMMUNICATIONS PYRAMID Social Media Strategy Website Strategy Content Marketing Strategy Organizational Big Idea
  17. 17. Silos!
  18. 18. onf use d)! d (andCD aze
  19. 19. D ec rea se!
  20. 20. DRAKE UNIVERSITY TRENDWe live in a post-website world
  21. 21. DRAKE UNIVERSITY 1 IN 5One in every five page views happens on Facebook.com
  22. 22. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven Educate Story Questions Brain Face Voice © 2011 Justin Wise
  23. 23. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven Educate Story Questions Brain Face Voice © 2011 Justin Wise
  24. 24. ORGANIZATIONAL COMMUNICATIONS PYRAMID Social Media Strategy Website Strategy Content Marketing Strategy Organizational Big Idea
  25. 25. DRAKE UNIVERSITYSOCIAL MEDIA MARKETING CYCLE
  26. 26. DRAKE UNIVERSITY SOCIAL MEDIA MARKETING CYCLEBuild awareness for your business with social media content
  27. 27. DRAKE UNIVERSITYSOCIAL MEDIA MARKETING CYCLE
  28. 28. DRAKE UNIVERSITYSOCIAL MEDIA MARKETING CYCLEKEY TAKEAWAY: Build your base to increase awareness
  29. 29. DRAKE UNIVERSITY SOCIAL MEDIA MARKETING CYCLEEngaging theaudience you’vebuilt withinteraction andvaluable content
  30. 30. DRAKE UNIVERSITY
  31. 31. DRAKE UNIVERSITY d for ag e optimizeLanding p s conversion
  32. 32. DRAKE UNIVERSITY hich ing ca mpaign w Dr ip market ver the co urse ails osends 10-12 em ks of 12 wee
  33. 33. DRAKE UNIVERSITY letter on thly news Also get m e projects I’m of thhighligh ting some doing
  34. 34. DRAKE UNIVERSITY+352%
  35. 35. DRAKE UNIVERSITYALL FROM ONE LITTLE TWEET.
  36. 36. DRAKE UNIVERSITY SOCIAL MEDIA MARKETING CYCLEKEY TAKEAWAY: Createa strategy forconsistentengagement withyour online audience
  37. 37. DRAKE UNIVERSITYSOCIAL MEDIA MARKETING CYCLE
  38. 38. DRAKE UNIVERSITY SOCIAL MEDIA MARKETING CYCLEProvide opportunities for youraudience to commit to something.
  39. 39. DRAKE UNIVERSITYSOCIAL MEDIA MARKETING CYCLE
  40. 40. DRAKE UNIVERSITY SOCIAL MEDIA MARKETING CYCLECTA = WIIFM
  41. 41. DRAKE UNIVERSITYSOCIAL MEDIA MARKETING CYCLE Mind your manners.
  42. 42. DRAKE UNIVERSITYSOCIAL MEDIA MARKETING CYCLE Mind your manners.
  43. 43. DRAKE UNIVERSITYSOCIAL MEDIA MARKETING CYCLE
  44. 44. DRAKE UNIVERSITY SOCIAL MEDIA MARKETING CYCLEKEY TAKEAWAY: Create tasteful CTAsasking your audience to commit tosomething.
  45. 45. DRAKE UNIVERSITY SOCIAL MEDIA MARKETING CYCLESTU!
  46. 46. DRAKE UNIVERSITY SOCIAL MEDIA MARKETING CYCLESTU!
  47. 47. DRAKE UNIVERSITY SOCIAL MEDIA MARKETING CYCLEMORE STU!
  48. 48. DRAKE UNIVERSITYSOCIAL MEDIA MARKETING CYCLE KEY TAKEAWAY: Provide measurable value so your community can market for you.

×